Nike's Parker Talks Innovation, Competition Terms Of Penn State's Nike Deal Remain Secret U.S. Soccer Reveals World Cup Jerseys Wichita State Gets Better Nike Deal Nike Sponsored Every Olympic Hockey Team Gordon Shoots Second Pepsi Prank Video Nike At Center Of Latest USATF Controversy Tennessee Ready For Switch To Nike Pepsi Alters Super Bowl Strategy Eugenie Bouchard Sees Marketability Soar
Upcoming Conferences and Events
SBD/27/Sponsorships Advertising Marketing
MORE FROM SUNDAY'S SUPER SPONSORS ...
Published January 27, 1995
In this morning's WALL STREET JOURNAL, Fara Warner profiles Wilson's '95 ad campaign that kicks off during the weekend: "Wilson was the Nike of the 1950s and 1960s. ... But Wilson lost its footing in many of its businesses, hurt by powerful new competitors ... and distracted by a series of management and ownership changes" (WALL STREET JOURNAL, 1/27)....The final installment of USA TODAY's ad watch features six companies: Honda, Pepsi, Lee blue jeans, Soloflex, Taco Bell and Primestar satellite service (USA TODAY, 1/27)....This morning's N.Y. TIMES features a chart of all the ads and when they will air and notes that each ad cost $33,333 a second (N.Y. TIMES, 1/27)...."Entertainment Tonight" profiled some of the ads: "Rold Gold" pretzels, Pepsi, McDonald's, Masterlock, and Doritos were previewed. Ad exec Ronnie Cohen: "When marketers can get the right celebrity, the right product, add humor, against the right target, nothing else is going to work better" ("ET," 1/26).