Nike Uses Davis For ASG Weekend "Equality" Ads McMurray To Sport Big Mac Paint Scheme At Clash Nike Launches Equality Initiative Pepsi Using Super Bowl To Hype Premium Water Nike, Adidas Battling For British Soccer Teens Nike Shifts Approach To Sponsorship As NBA Evolves Nike Will Not Include Sleeves On NBA Jerseys J.C. Penney, Kohl's Going Big On Activewear Nike Makes Batch Of LeBron 14's For Early Release Recent Tennis Trend Has Opponents Dressing Alike
SBD/27/Sponsorships Advertising Marketing
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Published January 27, 1995
In this morning's WALL STREET JOURNAL, Fara Warner profiles Wilson's '95 ad campaign that kicks off during the weekend: "Wilson was the Nike of the 1950s and 1960s. ... But Wilson lost its footing in many of its businesses, hurt by powerful new competitors ... and distracted by a series of management and ownership changes" (WALL STREET JOURNAL, 1/27)....The final installment of USA TODAY's ad watch features six companies: Honda, Pepsi, Lee blue jeans, Soloflex, Taco Bell and Primestar satellite service (USA TODAY, 1/27)....This morning's N.Y. TIMES features a chart of all the ads and when they will air and notes that each ad cost $33,333 a second (N.Y. TIMES, 1/27)...."Entertainment Tonight" profiled some of the ads: "Rold Gold" pretzels, Pepsi, McDonald's, Masterlock, and Doritos were previewed. Ad exec Ronnie Cohen: "When marketers can get the right celebrity, the right product, add humor, against the right target, nothing else is going to work better" ("ET," 1/26).