SBD/27/Sponsorships Advertising Marketing

MORE FROM SUNDAY'S SUPER SPONSORS ...

     In this morning's WALL STREET JOURNAL, Fara Warner  profiles
Wilson's '95 ad campaign that kicks off during the weekend:
"Wilson was the Nike of the 1950s and 1960s. ... But Wilson lost
its footing in many of its businesses, hurt by powerful new
competitors ... and distracted by a series of management and
ownership changes" (WALL STREET JOURNAL, 1/27)....The final
installment of USA TODAY's ad watch features six companies:
Honda, Pepsi, Lee blue jeans, Soloflex, Taco Bell and Primestar
satellite service (USA TODAY, 1/27)....This morning's N.Y. TIMES
features a chart of all the ads and when they will air and notes
that each ad cost $33,333 a second (N.Y. TIMES,
1/27)...."Entertainment Tonight" profiled some of the ads:  "Rold
Gold" pretzels, Pepsi, McDonald's, Masterlock, and Doritos were
previewed.  Ad exec Ronnie Cohen: "When marketers can get the
right celebrity, the right product, add humor, against the right
target, nothing else is going to work better" ("ET," 1/26).
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