CBS/NFL Net See Gains For "TNF" Overnight Lady Gaga Set To Headline SB Halftime Twitter NFL Debut Generally Positive "TNF" Opener Sees Ratings Drop From '15 Gatorade Mulls Sports Science Center At Cowboys' HQ CBS' McManus Defends Lead NFL Analyst Simms Cowboys Land Biggest Tenant Yet At The Star NFL, CBS, Twitter Developing "TNF" Viewership Metric AT&T Stadium Top Choice For Boxing Events The Star Debuts With Four HS Football Games
SBD/27/Sponsorships Advertising Marketing
DORITOS AD IS JUST A CHIP OFF THE OL' POLITICAL BLOCK
Published January 27, 1995
Following is the full script of Frito-Lay's Doritos ad featuring Mario Cuomo and Ann Richards. With Auld Lang Syne playing, Cuomo helps Richards pack up her office. While they are talking about "change," Richards pulls out a newly designed bag of Doritos. Richards: "Mario, I haven't seen a change like this since I was knee high to a June bug." Cuomo: "Ann, I was as surprised as you are." Richards: "Well, I should have seen it coming." Cuomo: "Maybe so, but now I think we ought to accept this change, embrace it, be positive about it, because change can be very exciting." Richards: "You're probably right, Mario. I guess I'll get used to Doritos' brand-new bag." Cuomo: "There you go." Announcer: "This year's big change is Doritos. More great taste, brand-new bag." Cuomo: "Too bad about the Cowboys, Ann." Richards: "They always won when I was Governor" (Frito- Lay). CNN's Judy Woodruff: "Who said there's not life after politics?" ("Inside Politics," CNN, 1/26). A second Richards- Cuomo spot was featured on CBS last night. Excerpt: Richards and Cuomo seated on a sofa, watching the game. Richards: "Gee, Mario. Both these teams are great. It's a shame there can only be one winner." Cuomo: "Don't I know it" ("CBS Evening News," 1/26).