SBD/27/Sponsorships Advertising Marketing

DORITOS AD IS JUST A CHIP OFF THE OL' POLITICAL BLOCK

     Following is the full script of Frito-Lay's Doritos ad
featuring Mario Cuomo and Ann Richards.  With Auld Lang Syne
playing, Cuomo helps Richards pack up her office.  While they are
talking about "change," Richards pulls out a newly designed bag
of Doritos.  Richards: "Mario, I haven't seen a change like this
since I was knee high to a June bug."  Cuomo: "Ann, I was as
surprised as you are."  Richards: "Well, I should have seen it
coming."  Cuomo: "Maybe so, but now I think we ought to accept
this change, embrace it, be positive about it, because change can
be very exciting."  Richards: "You're probably right, Mario.  I
guess I'll get used to Doritos' brand-new bag."  Cuomo: "There
you go."  Announcer: "This year's big change is Doritos.  More
great taste, brand-new bag."  Cuomo: "Too bad about the Cowboys,
Ann."  Richards:  "They always won when I was Governor" (Frito-
Lay).  CNN's Judy Woodruff: "Who said there's not life after
politics?" ("Inside Politics," CNN, 1/26).  A second Richards-
Cuomo spot was featured on CBS last night.  Excerpt:  Richards
and Cuomo seated on a sofa, watching the game.  Richards: "Gee,
Mario.  Both these teams are great.  It's a shame there can only
be one winner."  Cuomo: "Don't I know it" ("CBS Evening News,"
1/26).
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