TBS To Air Final Four Next Two Years CBS Profits Jump On Super Bowl Ad Revenue Bob Socci Named Patriots Radio Voice Media Notes CBS Earns 9.4 Fast-National Rating For Masters THE DAILY Reviews Final Round Of Masters Masters Final Round Overnight Up 26% UConn Blowout Sees Title Game Rating Down NCAA Title Game Overnight Up 18% NCAA Tourney Ratings Best Since '05
Upcoming Conferences and Events
SBD/27/Sponsorships Advertising Marketing
DORITOS AD IS JUST A CHIP OFF THE OL' POLITICAL BLOCK
Published January 27, 1995
Following is the full script of Frito-Lay's Doritos ad
featuring Mario Cuomo and Ann Richards. With Auld Lang Syne
playing, Cuomo helps Richards pack up her office. While they are
talking about "change," Richards pulls out a newly designed bag
of Doritos. Richards: "Mario, I haven't seen a change like this
since I was knee high to a June bug." Cuomo: "Ann, I was as
surprised as you are." Richards: "Well, I should have seen it
coming." Cuomo: "Maybe so, but now I think we ought to accept
this change, embrace it, be positive about it, because change can
be very exciting." Richards: "You're probably right, Mario. I
guess I'll get used to Doritos' brand-new bag." Cuomo: "There
you go." Announcer: "This year's big change is Doritos. More
great taste, brand-new bag." Cuomo: "Too bad about the Cowboys,
Ann." Richards: "They always won when I was Governor" (Frito-
Lay). CNN's Judy Woodruff: "Who said there's not life after
politics?" ("Inside Politics," CNN, 1/26). A second Richards-
Cuomo spot was featured on CBS last night. Excerpt: Richards
and Cuomo seated on a sofa, watching the game. Richards: "Gee,
Mario. Both these teams are great. It's a shame there can only
be one winner." Cuomo: "Don't I know it" ("CBS Evening News,"
1/26).




