Sponsors Activate Around MLB ASG Week Cowboys Open New Restaurant In AT&T Stadium Cowboys Partner With Texas Medical Group Cowboys Prepare To Move Out Of Valley Ranch Sources: Mike Carey Out As CBS NFL Analyst Pepsi Beginning Emoji-Based MLB Campaign Lundquist To Step Down As CBS' Top CFB Announcer Source: Cowboys Bidding To Host '18 NFL Draft UNT In Talks With Cowboys For Sponsorship Mtn Dew To Sponsor DR1 Drone Racing League
SBD/27/Sponsorships Advertising Marketing
DORITOS AD IS JUST A CHIP OFF THE OL' POLITICAL BLOCK
Published January 27, 1995
Following is the full script of Frito-Lay's Doritos ad featuring Mario Cuomo and Ann Richards. With Auld Lang Syne playing, Cuomo helps Richards pack up her office. While they are talking about "change," Richards pulls out a newly designed bag of Doritos. Richards: "Mario, I haven't seen a change like this since I was knee high to a June bug." Cuomo: "Ann, I was as surprised as you are." Richards: "Well, I should have seen it coming." Cuomo: "Maybe so, but now I think we ought to accept this change, embrace it, be positive about it, because change can be very exciting." Richards: "You're probably right, Mario. I guess I'll get used to Doritos' brand-new bag." Cuomo: "There you go." Announcer: "This year's big change is Doritos. More great taste, brand-new bag." Cuomo: "Too bad about the Cowboys, Ann." Richards: "They always won when I was Governor" (Frito- Lay). CNN's Judy Woodruff: "Who said there's not life after politics?" ("Inside Politics," CNN, 1/26). A second Richards- Cuomo spot was featured on CBS last night. Excerpt: Richards and Cuomo seated on a sofa, watching the game. Richards: "Gee, Mario. Both these teams are great. It's a shame there can only be one winner." Cuomo: "Don't I know it" ("CBS Evening News," 1/26).