SBD/26/Sponsorships Advertising Marketing


     Cowboy RB Emmitt Smith serves as honorary Mayor at the
opening of Coca-Cola Touchdown Town, a football themed festival
for Super Bowl visitors.  The town opens today through January 30
(Coca-Cola)....According to a report in this morning's USA TODAY,
many fans from the West Coast cities still have not arrived
yet....Both Magic Johnson and Michael Jordan are expected to
participate in the Powerade/ Deion Sanders Super PrimeTime
Shootout basketball game tomorrow night at the Miami campus of
Florida Int'l Univ. (USA TODAY, 1/26)....The Super Bowl will be
televised in a record 174 countries, territories and islands -- a
24% increase over last year's record of 141 countries.  Of the
174 countries, 150 will see the game live.  The game is expected
to draw 750M viewers (NFL)....McDonald's is sponsoring a
neighborhood football clinic today.  Also, look for Michael
Jordan and Larry Bird to make an appearance in the company's
final "Super Bowl Buddies" spot (McDonald's). ....Corporate
Village has been erected in the northwestern corner of the Joe
Robbie Stadium parking lot -- it's a compound of 27 wood-floored
tents surrounded by a chain-link fence.  Companies can rent space
to entertain clients or employees.  The list of participating
companies is "confidential," but signs on the side of the tents
indicate that ABC, MCI, General Electric, Miller, Sports
Illustrated, Nissan, Sherwin Williams, Seagrams and the Miami
Herald are all participating.  The price is $295 per guest (Ron
Ishoy, MIAMI HERALD, 1/26)....Peter Max's officially-licensed NFL
art is on display at the NFL Experience. Max has created the
official poster for Super Bowl XXIX, as well as a collection of
original Max art on NFL helmets (THE DAILY).
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