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SBD/26/Sponsorships Advertising Marketing
Published January 26, 1995
Patriots LB Vincent Brown has signed an endorsement deal with Converse for a new cross-training shoe, "Scratching Turf," which comes out in May. A nationwide :30 ad will run June 5-25 (BOSTON GLOBE, 1/25)....Pinnacle Enterprises signed three more golfers to endorsement contracts: Senior PGA Tour player Butch Baird and PGA Tour players Doug Tewell and Mark Wurtz (Pinnacle)....Novell Inc. and Walt Disney Co. are planning a worldwide joint development and marketing pact to produce co- branded applications combining animated entertainment with traditional software programs such as word processing (INTERACTIVE WEEK, 1/16 issue)....Peabody, MA-based Saucony, a division of Hyde Athletic, annouced its sponsorship of the April 9 Saucony Fenway 5000 in Boston (BOSTON GLOBE, 1/25). ....In Toronto, Art Chamberlain examines how Molson Brewing decided to pick the fight against AIDS as one of its corporate causes (TORONTO STAR, 1/26)...."Fueled by strong gains in its domestic and international tobacco operations," Philip Morris reported "soaring" 4thQ earnings. Even though growth in the company's food division was "sluggish," tobacco's performance made up the difference (N.Y. TIMES, 1/26)....Porsche has pulled its two cars from the Rolex 24 Hours at Daytona due to new engine requirements. Indy racer Mario Andretti was scheduled to drive the Porsche entries for the February 4-5 race (USA TODAY, 1/26).