SBD/25/Sports Media

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  • DIRECT TV SIGNING UP SUBSCRIBERS ... AND A NEW LEAGUE?

         DirecTV, the CA company that sells programming for the 18-
    inch home satellite dishes, "is close to a deal" that will offer
    subscribers 200 NHL games for $59.  Company spokesperson Linda
    Brill said the company has upgraded its software to improve the
    ability to transmit "fast-moving sports."  Brill: "Some technical
    experts are much more supportive than they were initially."
    Meanwhile, Brill said the number of subscribers has grown to
    350,000, up from 220,000 before Christmas.  Brill: "We're hooking
    up about 3,000 a day" (Steve Zipay, N.Y. NEWSDAY, 1/24).
    

    Print | Tags: DirecTV, NHL, Media
  • MEDIA NOTES

         The return of "Hockey Night in Canada" to the CBC brought
    big ratings -- including 1.646M viewers on Friday.  Three of the
    four games shown last weekend topped last year's average audience
    (TORONTO SUN, 1/25)....DAILY VARIETY reported yesterday that
    Viacom might pull "Melrose Place" off Fox Broadcasting and switch
    it to Viacom's United Paramount Network.  Insiders yesterday at
    Viacom "played down the report" (N.Y. POST, 1/25)....New World
    Communications shares rose $.75 cents over news that investor
    George Soros had acquired a 5.43% stake in the "fast growing
    media-company" (WALL STREET JOURNAL, 1/25).
    

    Print | Tags: Canadian Broadcasting Corp., News Corp./Fox, Media, Viacom
  • NBC EXPANDS GRASSROOTS EFFORTS WITH GOLF SKILLS CHALLENGE

         NBC Sports and Streetball Partners have created The Golf
    Skills Challenge National Tour, an amateur golf skills
    competition patterned after Golf's professional Skills Challenge.
    The competitions will consist of nine separate events using
    golfing skills from driving to putting.  The '95 tour will stop
    in 7 cities, with up to 31 cities expected to be on the tour by
    '98 (NBC/Streetball).
         OTHER PEACOCK NEWS:  NBC is paying $50M to buy "Jurassic
    Park" and could charge advertisers up to $650,000 per half minute
    of commerical time when the movie runs in May.  Ford has already
    confirmed its sponsorship of the show, purchasing seven :30 spots
    for $4.5M.  NBC's purchase, along with "Schindler's List," is an
    attempt for broadcast networks to "regain a portion of the movie
    franchise" (Kevin Goldman, WALL STREET JOURNAL, 1/25).
    

    Print | Tags: NBC, Media
  • VIACOM/TCI MAY BE CLOSE TO SETTLING LITIGATION

         TCI and Viacom reached a "prelimary agreement to settle
    ongoing litigation" between the two companies.  The possible
    settlement hinges on a "new affliation agreement that covers"
    TCI's long term carriage of two Viacom cable channels -- Showtime
    and The Movie Channel.  Viacom had filed suit against TCI in
    September, claiming TCI "engaged in anti-competitive behavior" in
    trying to force the networks into a pay television service
    controlled by TCI.  The specifics of the agreement were not
    announced (BLOOMBERG NEWS SERVICE/N.Y. POST, 1/25).
    

    Print | Tags: Showtime, Media, Viacom
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