SBD/25/Sports Industrialists

NAMES IN THE NEWS

      KEN VENTURI signed a three year deal with CBS as golf
analyst.  He will retire after '97 (NEWSDAY, 1/24)....TROY AIKMAN
was on the "Tonight Show" last night and touted his children's
book, "Things Change:"  "I've got a foundation of my own and the
proceeds will go towards that.  It's a book for children to read
and maybe get something out of it, dealing with adversity,
changes that all people go through, sad facts that we encounter
and how to overcome those things.  I'm proud of it.  I think the
kids will enjoy it and maybe get something good out of it (NBC,
1/24).
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CBS, NBC, People and Pop Culture, Viacom

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