SBD/25/Sponsorships Advertising Marketing

NO HOME-STYLE MARKETING FOR PARTICIPATING CITIES

     "With hordes of media from all over the country on hand and
millions of people focusing their attention on it all week, Super
Bowl XXIX would appear to be the ideal spot for San Francisco and
San Diego to do a little self-promotion," writes Wendy Tanaka in
this morning's SAN FRANCISCO EXAMINER.  But neither city has
planned any marketing efforts at home or in Miami.  Officials
from both cities said marketing their respective cities during
Super Bowl week would be "pretty much a wasted effort."
Officials claim that both game-goers and TV viewers "are too
focused on the game and on partying to pay much attention to
tourism pitches."  Laurie Allison, Nat'l PR Manager for the San
Diego Convention & Visitors Bureau, points out that coverage of
the teams will provide "essentially free advertising."  Although
not in town to push his city, San Francisco Mayor Frank Jordan is
in Miami talking with NFL officials about marketing plans for
Super Bowl XXXIII, slated to be played at Candlestick Park in '99
(SAN FRANCISCO EXAMINER, 1/25).
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