"TNF" Ratings Down For Titans-Jags Rams' Move To L.A. Unlikely For '15 49ers Cut McDonald Following Assault Probe Chargers Staying In San Diego Next Year Comic Book Makes Superhero Merch With QBs Bears' Leadership Under Fire Broncos Create Sports Management Minor At CSU "MNF" Down On ESPN For Saints-Bears Hallmark's Keepsake Ornaments Include Pro Athletes Mara Thinks NFL Got It Right With Conduct Policy
SBD/25/Sponsorships Advertising Marketing
NO HOME-STYLE MARKETING FOR PARTICIPATING CITIES
Published January 25, 1995
"With hordes of media from all over the country on hand and millions of people focusing their attention on it all week, Super Bowl XXIX would appear to be the ideal spot for San Francisco and San Diego to do a little self-promotion," writes Wendy Tanaka in this morning's SAN FRANCISCO EXAMINER. But neither city has planned any marketing efforts at home or in Miami. Officials from both cities said marketing their respective cities during Super Bowl week would be "pretty much a wasted effort." Officials claim that both game-goers and TV viewers "are too focused on the game and on partying to pay much attention to tourism pitches." Laurie Allison, Nat'l PR Manager for the San Diego Convention & Visitors Bureau, points out that coverage of the teams will provide "essentially free advertising." Although not in town to push his city, San Francisco Mayor Frank Jordan is in Miami talking with NFL officials about marketing plans for Super Bowl XXXIII, slated to be played at Candlestick Park in '99 (SAN FRANCISCO EXAMINER, 1/25).