Cowboys Will Be Fined Under NFL Policy Review Finds NFL Wrong On Heads Up's Survey Brandon Discusses Bills-Sabres Dual Presidency UC-Irvine Opens Up Campus To Rams Texans' McNair Talks Goodell, Raiders To Vegas Rams Send Merch Email Offer To St. Louis Residents NFL Exonerates Peyton Manning Of HGH Usage Ross Begins Business Symposium For 'Phins Goodell Has Room To Improve Image Chargers Dive Into Convention Center Possibilities
SBD/25/Sponsorships Advertising Marketing
NO HOME-STYLE MARKETING FOR PARTICIPATING CITIES
Published January 25, 1995
"With hordes of media from all over the country on hand and millions of people focusing their attention on it all week, Super Bowl XXIX would appear to be the ideal spot for San Francisco and San Diego to do a little self-promotion," writes Wendy Tanaka in this morning's SAN FRANCISCO EXAMINER. But neither city has planned any marketing efforts at home or in Miami. Officials from both cities said marketing their respective cities during Super Bowl week would be "pretty much a wasted effort." Officials claim that both game-goers and TV viewers "are too focused on the game and on partying to pay much attention to tourism pitches." Laurie Allison, Nat'l PR Manager for the San Diego Convention & Visitors Bureau, points out that coverage of the teams will provide "essentially free advertising." Although not in town to push his city, San Francisco Mayor Frank Jordan is in Miami talking with NFL officials about marketing plans for Super Bowl XXXIII, slated to be played at Candlestick Park in '99 (SAN FRANCISCO EXAMINER, 1/25).