SBD/25/Sponsorships Advertising Marketing

MLBP'S NEGRO LEAGUES LICENSING ROYALTIES TO BE UNVEILED

     According to MLBP, the Negro Leagues Licensing program,
officially launched at last year's Super Show, has been
"extremely successful."  From July through November '94, retail
sales of Negro League merchandise totaled approximately $3.4M.
As a pro bono program, 100% of the revenues generated from the
sale of the merchandise is distributed to former Negro Leagues
players, The Negro Leagues Baseball Museum and the Jackie
Robinson Foundation.  MLBP VP/General Counsel Don Gibson will
present the checks to Don Motley, Exec Dir for the Negro Leagues
Museum, Wilmer Fields, a former Negro Leagues player, and Rachel
Robinson, Jackie Robinson's widow and Chair of the Jackie
Robinson Foundation -- at a press conference to be held on Sunday
February 5 at the Super Show in Atlanta (MLBP).
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