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SBD/25/Sponsorships Advertising Marketing
ESPN SELLS OUT TOP SPONSORSHIP CATEGORIES FOR EXTREME GAMES
Published January 25, 1995
ESPN has sold out its gold level sponsorship positions for the inaugural Extreme Games, which are to take place in and around Providence, RI from June 24-July 1. The six gold level sponsorships are held by Miller, PepsiCo's Mountain Dew, Nike, Taco Bell, AT&T and GM's Chevrolet Truck and Pontiac divisions. In addition, Advil will be a participating sponsor as the official "Medical Services Provider." Additional sponsorship packages are being made available for domestic and int'l telecasts (GOULD MEDIA).