SBD/25/Sponsorships Advertising Marketing

ESPN SELLS OUT TOP SPONSORSHIP CATEGORIES FOR EXTREME GAMES

     ESPN has sold out its gold level sponsorship positions for
the inaugural Extreme Games, which are to take place in and
around Providence, RI from June 24-July 1.  The six gold level
sponsorships are held by Miller, PepsiCo's Mountain Dew, Nike,
Taco Bell, AT&T and GM's Chevrolet Truck and Pontiac divisions.
In addition, Advil will be a participating sponsor as the
official "Medical Services Provider."  Additional sponsorship
packages are being made available for domestic and int'l
telecasts (GOULD MEDIA).
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