49ers' Struggles Causing Losses For Fans Santa Clara, 49ers' Dispute Over Stadium Continues 49ers' Baalke Takes Blame For Team's Poor Start Kaepernick Discusses Decision Not To Vote 49ers Honor Military With Veterans Exhibit Kaepernick Battles Jeers In Buffalo York Says 49ers Are Supportive Of Kaepernick 49ers Make $1M Donation To Kaepernick's Cause 49ers, Amazon Launch Tailgate Delivery Service Does Culture Within 49ers Need Changing?
SBD/25/Sponsorships Advertising Marketing
"PRIME TIME" SPECTACLE FOR THE GAME'S BIG MARKETER
Published January 25, 1995
49ers DB Deion Sanders "had an audience swarming at his lips on Media Day, but he threatened to ruin this rare marketing opportunity by behaving like an absolute darling of a gentleman." Sanders: "I've had enough hype, exposure and press to last 10 people in their lifetime. Now, I just want the ring. ... I don't need exposure. I'm already household" (Bernie Miklasz, ST. LOUIS POST-DISPATCH, 1/25). In New York, Steve Serby writes on Sanders: "Prime Time is an act. He is a family man and a team man. He has made suckers of us all, so good for him" (N.Y. POST, 1/25).