49ers Cut McDonald Following Assault Probe Report: 49ers Could Trade Coach Harbaugh Montana Selling Old Candlestick Park Seats 49ers CFO Makes Her Mark On Team, NFL 49ers' Ray McDonald Has Case Dismissed 49ers Go To Mobile Ticketing As Main Delivery Method 49ers-Backed Tech Startup Looks For New Business 49ers Look To Improve Traffic Flow At Levi's Traffic Issues Remain For Levi's Stadium Pepsi Promo Offers Fans Free 49ers Tix
SBD/25/Sponsorships Advertising Marketing
"PRIME TIME" SPECTACLE FOR THE GAME'S BIG MARKETER
Published January 25, 1995
49ers DB Deion Sanders "had an audience swarming at his lips on Media Day, but he threatened to ruin this rare marketing opportunity by behaving like an absolute darling of a gentleman." Sanders: "I've had enough hype, exposure and press to last 10 people in their lifetime. Now, I just want the ring. ... I don't need exposure. I'm already household" (Bernie Miklasz, ST. LOUIS POST-DISPATCH, 1/25). In New York, Steve Serby writes on Sanders: "Prime Time is an act. He is a family man and a team man. He has made suckers of us all, so good for him" (N.Y. POST, 1/25).