49ers Renew Deal With U.S. Bank 49ers Rip Up Levi's Turf Again Niners Avoid Serious Issue With New Sod 49ers Replace Sod At Levi's Stadium Levi's Stadium Dealing With Sod Issues Heat An Unforeseen Issue At Levi's Stadium Levi's NFL Debut Goes Off Without A Hitch Levi's Stadium Preps For 49ers Gameday Traffic Toyota Pulls Superimposed Ads During 49ers Games 49ers Sticking With Transportation Plans
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"PRIME TIME" SPECTACLE FOR THE GAME'S BIG MARKETER
Published January 25, 1995
49ers DB Deion Sanders "had an audience swarming at his lips on Media Day, but he threatened to ruin this rare marketing opportunity by behaving like an absolute darling of a gentleman." Sanders: "I've had enough hype, exposure and press to last 10 people in their lifetime. Now, I just want the ring. ... I don't need exposure. I'm already household" (Bernie Miklasz, ST. LOUIS POST-DISPATCH, 1/25). In New York, Steve Serby writes on Sanders: "Prime Time is an act. He is a family man and a team man. He has made suckers of us all, so good for him" (N.Y. POST, 1/25).