SBD/25/Sponsorships Advertising Marketing

"PRIME TIME" SPECTACLE FOR THE GAME'S BIG MARKETER

     49ers DB Deion Sanders "had an audience swarming at his lips
on Media Day, but he threatened to ruin this rare marketing
opportunity by behaving like an absolute darling of a gentleman."
Sanders: "I've had enough hype, exposure and press to last 10
people in their lifetime.  Now, I just want the ring. ... I don't
need exposure.  I'm already household" (Bernie Miklasz, ST. LOUIS
POST-DISPATCH, 1/25).  In New York, Steve Serby writes on
Sanders: "Prime Time is an act.  He is a family man and a team
man.  He has made suckers of us all, so good for him" (N.Y. POST,
1/25).
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