Kaepernick To Continue Anthem Protest Kaepernick's Protest Draws Mix Of Reactions Guido Wants 49ers To Host Another Super Bowl 49ers' Baalke Downplays Questions Of Job Security 49ers Promote Gamble To Assistant GM Levi's Stadium Gets Safety Designation Independent Audit Recommended For Levi's Stadium 49ers File For Arbitration In Rent Dispute 49ers Instituting Rooney Rule For Women Interest In Tix/PSLs For 49ers Waning
SBD/25/Sponsorships Advertising Marketing
"PRIME TIME" SPECTACLE FOR THE GAME'S BIG MARKETER
Published January 25, 1995
49ers DB Deion Sanders "had an audience swarming at his lips on Media Day, but he threatened to ruin this rare marketing opportunity by behaving like an absolute darling of a gentleman." Sanders: "I've had enough hype, exposure and press to last 10 people in their lifetime. Now, I just want the ring. ... I don't need exposure. I'm already household" (Bernie Miklasz, ST. LOUIS POST-DISPATCH, 1/25). In New York, Steve Serby writes on Sanders: "Prime Time is an act. He is a family man and a team man. He has made suckers of us all, so good for him" (N.Y. POST, 1/25).