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SBD/24/Sponsorships Advertising Marketing
REACTION TO REEBOK'S BARNSTORMING BASEBALL TOUR
Published January 24, 1995
As reported in this week's BRANDWEEK, Reebok Int'l confirmed that it has offered to sponsor the proposed "barnstorming tour" of striking baseball players. The MLBPA's executive board will consider Reebok's reported $25M offer at its next meeting, January 31 in Washington (Ronald Blum, AP/FT. WORTH STAR- TELEGRAM, 1/24). Paul Molitor: "It could be something similar to Gretzky's tour of Europe, although I'm not sure this one would go abroad." According to agent Tony Attanasio, a setup involving four teams of all-stars who would play round-robin tourneys in 15 cities has been discussed (Mike Zeisberger, TORONTO SUN, 1/24). Nike VP/Public Relations Keith Peters said his company will not try to sideline its endorsers from participating: "When we were trying to stage an all-star series last fall, we hoped it would truly be all-stars, including Frank Thomas" -- a Reebok endorser (Michael Hiestand, USA TODAY, 1/24).