Dolphins Expand Reach To Increase Tix Sales Revenue Up For Sun Life Stadium In FY '14 NFL Net Sees "TNF" Overnight Gains Dolphins Panned For "Hosting" Jets In London London Gets Three More NFL Games In '15 NFL Technology Notes Dolphins Close To True Sellout For Home Opener Marino Hiring Viewed As A Sound Business Move Marino To Serve As Dolphins Special Adviser At 74, Dolphins Owner Has No Plans To Retire
SBD/24/Sponsorships Advertising Marketing
IT'S A TOUGH TICKET -- EVEN IF YOU'RE WAYNE HUIZENGA
Published January 24, 1995
In an interview in this morning's Ft. Lauderdale SUN- SENTINEL, Dolphins Owner H. Wayne Huizenga addressed a number of issues, including the possible renaming of Joe Robbie Stadium. Huizenga said the fact he included naming rights in the JRS purchase "wasn't a big deal": "Why would you pay millions and millions of dollars and be restricted in what you can do? Who knows what happens three years from now or five years from now or 10 days from now? We've had several people want to put their names on this building. But I don't like their names. For the sake of X millions of dollars a year, I'm not going to cheapen this place. I'm not going to have one of those fancy bowl names that we can all make fun of. If the right sponsor came along with the right name that fits in this area, I'd consider it." Huizenga also denied rumors that he was holding back 4,000 Super Bowl tickets for his "bigwig" friends: "We kept some tickets back. They went to our sponsors. They went to our suite holders. We have contracts, contracts with sponsors that say they are entitled not to get, but to purchase, Super Bowl tickets. Everybody purchases" (Eric Conrad, Ft Lauderdale SUN-SENTINEL, 1/24).