SBD/24/Sponsorships Advertising Marketing

IT'S A TOUGH TICKET -- EVEN IF YOU'RE WAYNE HUIZENGA

     In an interview in this morning's Ft. Lauderdale SUN-
SENTINEL, Dolphins Owner H. Wayne Huizenga addressed a number of
issues, including the possible renaming of Joe Robbie Stadium.
Huizenga said the fact he included naming rights in the JRS
purchase "wasn't a big deal":  "Why would you pay millions and
millions of dollars and be restricted in what you can do?  Who
knows what happens three years from now or five years from now or
10 days from now?  We've had several people want to put their
names on this building.  But I don't like their names.  For the
sake of X millions of dollars a year, I'm not going to cheapen
this place.  I'm not going to have one of those fancy bowl names
that we can all make fun of.  If the right sponsor came along
with the right name that fits in this area, I'd consider it."
Huizenga also denied rumors that he was holding back 4,000 Super
Bowl tickets for his "bigwig" friends:  "We kept some tickets
back.  They went to our sponsors. They went to our suite holders.
We have contracts, contracts with sponsors that say they are
entitled not to get, but to purchase, Super Bowl tickets.
Everybody purchases" (Eric Conrad, Ft Lauderdale SUN-SENTINEL,
1/24).
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