SBD / 24 / NATIONSBANK HEADS UP OLYMPIC EMPLOYEE SUPPORT PROGRAM

SBD/24/Olympics

NATIONSBANK HEADS UP OLYMPIC EMPLOYEE SUPPORT PROGRAM

Published January 24, 1995

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     NationsBank has created the NationsBank Association Olympian
Support Program, a "perk which give employees and their spouses
time off to train and money to travel to competitions."
NationsBank is a corporate sponsor for the '96 Games, and won't
reveal how much it is paying to support its employee/athletes.
Heidi Gomula, NationsBank VP Sports Marketing: "The program is
another opportunity to recognize our associates and it motivates
them to get excited about our Olympic sponsorship" (KNIGHT
RIDDER, 1/22).
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Related Topics:

Bank of America, Olympics

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