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AREA BUSINESS LEADERS COMMIT TO TICKET SALES FOR BREWERS
Published January 24, 1995
The Milwaukee business community committed yesterday to increase Brewers' season ticket sales by 25% starting this year as part of a six-year promise to financially support the team. This morning's MILWAUKEE SENTINEL reports the business leaders also guaranteed 2.2M in attendance at a new Brewers stadium, which is "a critical step toward cementing the club's future in Milwaukee." The ticket promise is worth about $2M in new ticket sales in '95 with an increase from 8,000 season tickets in '94 to 10,000. Metropolitan Milwaukee Chamber Chair Robert O'Toole said the promise "was valid regardless of whether the Brewers field a team of replacement players this spring." O'Toole said area businesses would buy any unsold season tickets to meet the annual goals, and announced that business leaders will "launch a statewide season ticket sales campaign." Brewers VP/Sales Jeff Eisenberg said the effort will also include advertising and other marketing efforts "well beyond what the Brewers could afford to do on their own." A ticket guarantee was expected to be part of the efforts by the community to help the Brewers build a new stadium, and the guarantee of attendance leading up to the construction and opening of a new stadium provides a "key revenue source" for the team (James Nelson, MILWAUKEE SENTINEL, 1/24).