SBD/23/Sports Industrialists

NAMES IN THE NEWS

     Former Notre Dame basketball coach DIGGER PHELPS said he
plans to run for President in 2004. Phelps: "I just want to coach
the country" (Mult., 1/22)....Steve Wulf on DEION SANDERS:
Sanders "seems from yet another time.  He has Satchel Paige's wit
and flair for self promotion, Cab Calloway's sense of outrageous
style and Jim Thorpe's mind-boggling athletic ability" (TIME,
1/30 issue)....FORTUNE looks at KEN CALLAHAN, head of team-sports
sales for adidas America in Portland, and the database he uses to
keep track of customers (FORTUNE, 2/6 issue).
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