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BARBARA MCINTIRE was elected Chair of the US Women's Golf Association (USGA)....ROBERTO MULLER was named to Joint President of Reebok Brand and Chief Marketing Officer. He will join COO John Duerden in a two-person Office of the President. Muller was previously Exec VP of Global Product Marketing (Reebok)....BENNETT FOGEL was named VP and General Sales Manager KCAL-TV in L.A. He was KCAL's director of sports marketing....TONY COLOSIMO was named Dir of Sports Sales at WGN in Chicago (ELECTRONIC MEDIA, 1/16).
The latest issue of BUSINESS WEEK profiles Lawrence Taylor's company, All Pro, and its venture into the virtual reality games. All-Pro hopes to "avoid banging heads" with Nintendo and Sega "for a while." According to President and COO Michael Stone, they have a "window of maybe 18 to 24 months" (Dunnavant & Desens, BUSINESS WEEK, 1/23).
Former Notre Dame basketball coach DIGGER PHELPS said he plans to run for President in 2004. Phelps: "I just want to coach the country" (Mult., 1/22)....Steve Wulf on DEION SANDERS: Sanders "seems from yet another time. He has Satchel Paige's wit and flair for self promotion, Cab Calloway's sense of outrageous style and Jim Thorpe's mind-boggling athletic ability" (TIME, 1/30 issue)....FORTUNE looks at KEN CALLAHAN, head of team-sports sales for adidas America in Portland, and the database he uses to keep track of customers (FORTUNE, 2/6 issue).