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SURVEY OF AMERICAN ADVERTISING FEDERATION ON THE GAME
Published January 23, 1995
In an exclusive American Advertising Federation/AD AGE Fax poll conducted January 12-18, 63% of the 301 members who responded said as marketing pros, "putting special emphasis on the Super Bowl is wise." But only 18% said they have bought a product or used a service because they saw it advertised during the Super Bowl. The top products named by those who said they were influenced were Apple, Master Lock and Nike (AD AGE, 1/23 issue).