Jordan Brand Capitalizing On Jeter's Farewell New Jordan Brand Ad Celebrates Jeter's Career Adidas Wins World Cup Brand Battle Yonex Looks To Sign Tennis Player Nick Kyrgios Oklahoma Unveils Alternate Football Uniforms Robredo, Venus Among Wimbledon's Best Dressed Nike Sees Q4 Profit Rise 5% Based On Soccer Nike Unveils Mike Trout Signature Cleat Brands Active Around World Cup Despite Protests Nike Showing Corportate Responsibility Progress
Upcoming Conferences and Events
SBD/23/Sponsorships Advertising Marketing
SURVEY OF AMERICAN ADVERTISING FEDERATION ON THE GAME
Published January 23, 1995
In an exclusive American Advertising Federation/AD AGE Fax poll conducted January 12-18, 63% of the 301 members who responded said as marketing pros, "putting special emphasis on the Super Bowl is wise." But only 18% said they have bought a product or used a service because they saw it advertised during the Super Bowl. The top products named by those who said they were influenced were Apple, Master Lock and Nike (AD AGE, 1/23 issue).