USOC Extends Nike Deal Through '20 Patriots' Nike Shoe Goes On Sale Monday Iverson Protests Nike Tribute Shoe Nike Terminates Adrian Peterson's Contract LeBron James' New Nike Spot Was Shot In Secrecy Nike Forecasts Growth In Sale Of Women's Apparel Converse Suing Over Chuck Taylor Copycats Nike Sees 3D Printing As Innovative Tool Adidas Makes Waves With Shoe Hires Nike Golf President Cindy Davis Steps Down
SBD/23/Sponsorships Advertising Marketing
SURVEY OF AMERICAN ADVERTISING FEDERATION ON THE GAME
Published January 23, 1995
In an exclusive American Advertising Federation/AD AGE Fax poll conducted January 12-18, 63% of the 301 members who responded said as marketing pros, "putting special emphasis on the Super Bowl is wise." But only 18% said they have bought a product or used a service because they saw it advertised during the Super Bowl. The top products named by those who said they were influenced were Apple, Master Lock and Nike (AD AGE, 1/23 issue).