LeBron James Favoring Old Nikes McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State Nike, Adidas Going Camouflage Under Armour Shuffles Management Converse Hires MediaVest As Ad Agency Nike Stalled On World HQ Construction Oregon To Wear Pink Nike Helmets Converse Conducting Media Agency Review Nike Expects Revenue Of $36B By '17
SBD/23/Sponsorships Advertising Marketing
SURVEY OF AMERICAN ADVERTISING FEDERATION ON THE GAME
Published January 23, 1995
In an exclusive American Advertising Federation/AD AGE Fax poll conducted January 12-18, 63% of the 301 members who responded said as marketing pros, "putting special emphasis on the Super Bowl is wise." But only 18% said they have bought a product or used a service because they saw it advertised during the Super Bowl. The top products named by those who said they were influenced were Apple, Master Lock and Nike (AD AGE, 1/23 issue).