Nike Uses Davis For ASG Weekend "Equality" Ads Nike Launches Equality Initiative Nike, Adidas Battling For British Soccer Teens Nike Shifts Approach To Sponsorship As NBA Evolves Nike Will Not Include Sleeves On NBA Jerseys J.C. Penney, Kohl's Going Big On Activewear Nike Makes Batch Of LeBron 14's For Early Release Recent Tennis Trend Has Opponents Dressing Alike Nike Gets Diverse For Latest Kyrie Shoe RBC Doesn't Renew Deal With Jason Day
SBD/23/Sponsorships Advertising Marketing
SURVEY OF AMERICAN ADVERTISING FEDERATION ON THE GAME
Published January 23, 1995
In an exclusive American Advertising Federation/AD AGE Fax poll conducted January 12-18, 63% of the 301 members who responded said as marketing pros, "putting special emphasis on the Super Bowl is wise." But only 18% said they have bought a product or used a service because they saw it advertised during the Super Bowl. The top products named by those who said they were influenced were Apple, Master Lock and Nike (AD AGE, 1/23 issue).