SURVEY OF AMERICAN ADVERTISING FEDERATION ON THE GAME

     In an exclusive American Advertising Federation/AD AGE Fax
poll conducted January 12-18, 63% of the 301 members who
responded said as marketing pros, "putting special emphasis on
the Super Bowl is wise."  But only 18% said they have bought a
product or used a service because they saw it advertised during
the Super Bowl.  The top products named by those who said they
were influenced were Apple, Master Lock and Nike (AD AGE, 1/23
issue).