SBD/23/Sponsorships Advertising Marketing
SUPER BOWL WEEK NEWS & NOTES
Published January 23, 1995
Today's "Super Bowl Ad Watch" feature in USA TODAY is the Lincoln Continental. Lincoln-Mercury's 30-second spot, produced by Young & Rubicam and set to run in the 2nd quarter, will feature the tag-line: "The perfect balance of luxury and technology" (USA TODAY, 1/23)....The MIAMI HERALD's Ken Rodriguez calls the "World's Largest Super Bowl Party," perhaps, "the hottest place to be." The party runs Thursday through Sunday at the Broward County Convention Center (MIAMI HERALD, 1/22).