SBD/23/Sponsorships Advertising Marketing

SUPER BOWL WEEK NEWS & NOTES

     Today's "Super Bowl Ad Watch" feature in USA TODAY is the
Lincoln Continental.  Lincoln-Mercury's 30-second spot, produced
by Young & Rubicam and set to run in the 2nd quarter, will
feature the tag-line:  "The perfect balance of luxury and
technology" (USA TODAY, 1/23)....The MIAMI HERALD's Ken Rodriguez
calls the "World's Largest Super Bowl Party," perhaps, "the
hottest place to be."  The party runs Thursday through Sunday at
the Broward County Convention Center (MIAMI HERALD, 1/22).
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