Michele Roberts Sold Players On Union Vision Source: NBA BOG To Move Quickly On Clippers Sale Lakers Introduce Byron Scott As New Coach Show Tries To Buy Ad In Plain Dealer To Tease LeBron Michele Roberts Elected NBPA Exec Dir Bucks Name McDonough CFO Judge Rules In Favor Of Shelly Sterling LeBron James' Popularity On The Rise NBA Players Set To Vote On New Union Head NBA Looking At Extending All-Star Break
Upcoming Conferences and Events
SBD/23/Sponsorships Advertising Marketing
SPRITE IS THE LATEST TO SIGN GRANT HILL AS ENDORSER
Published January 23, 1995
Coca-Cola Co. has signed NBA rookie Grant Hill to serve as the centerpiece of its Sprite brand's NBA sponsorship. Hill will star in a global campaign, continuing agency Lowe & Partners' "Obey Your Thirst" theme. The first ads featuring Hill will begin during the NBA All-Star weekend in Phoenix. Coca-Cola joins GMC Trucks, SkyBox, Wilson and Schick as companies which have hired Hill as an endorser. According to Tom George, VP/Athlete Marketing at Advantage Int'l, Hill's ad exposure for the first half of '95 may be close to $20M (Matthew Grimm, BRANDWEEK, 1/23 issue). OTHER BEVERAGE NEWS: Britain's Cadbury Schweppes is close to announcing a $1.3B agreement to acquire Dr Pepper/ Seven Up Cos. Cadbury already owns 26% of the company, and reportedly will pay $33-$34 a share for the remaining 74%. After the purchase, Cadbury would hold about 17% of the U.S. soft drink market (WALL STREET JOURNAL, 1/23)....Everfresh Beverages, an IL- based company, will sell $.99 Everfresh fruit drinks from 12 ounce glass flasks starting in April (Becky Beyers, USA TODAY, 1/23).