Jaguars, Panthers Unveil Stadium Upgrades Haslam Addresses Manziel's Party Persona Concession Prices Unveiled For Levi's Stadium At 74, Dolphins Owner Has No Plans To Retire Birch Defends NFL's Suspension Of Ray Rice NBA Kings Extend NBC Deal For 20 Years Chiefs' Hunt Discuss Training Camp Options Skins' Training Camp Lottery System Upsets Fans Scrutiny Building Around Bowlen's Successor Sources: EverBank, Jags Set For Extension
Upcoming Conferences and Events
SBD/23/Sponsorships Advertising Marketing
PIONEER TO MAKE BIG PUSH BEFORE SUPER BOWL FOR TV SALES
Published January 23, 1995
Pioneer is teaming up with NBC Sports' Ahmad Rashad for a two-week radio campaign backing its CinemaWide big screen TVs. "The Super Bowl does more than hype TV ratings, it spurs sales of big-screen TVs." Around $500,000 in radio ads in the top 12 markets will support the Pioneer campaign, which includes an NFL licensed jacket with every big screen TV purchase (BRANDWEEK, 1/23).