Weekend Plans With NBC's Jim Bell NFL Appeals Judge's Peterson Decision NRG Stadium Needs Upgrades For '17 Super Bowl Dolphins To Sell Standing-Room Only Tickets Carson Officials Shrug Off Inglewood Deal Sean Morey Running For Top NFLPA Spot Browns Unveil New Logos Dolphins Open $2M Stadium Preview Center Inglewood OKs Kroenke's NFL Stadium Plan NFL Sends Out Surveys On New Rams Venue
Upcoming Conferences and Events
SBD/23/Sponsorships Advertising Marketing
PIONEER TO MAKE BIG PUSH BEFORE SUPER BOWL FOR TV SALES
Published January 23, 1995
Pioneer is teaming up with NBC Sports' Ahmad Rashad for a two-week radio campaign backing its CinemaWide big screen TVs. "The Super Bowl does more than hype TV ratings, it spurs sales of big-screen TVs." Around $500,000 in radio ads in the top 12 markets will support the Pioneer campaign, which includes an NFL licensed jacket with every big screen TV purchase (BRANDWEEK, 1/23).