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SBD/23/Sponsorships Advertising Marketing
PIONEER TO MAKE BIG PUSH BEFORE SUPER BOWL FOR TV SALES
Published January 23, 1995
Pioneer is teaming up with NBC Sports' Ahmad Rashad for a two-week radio campaign backing its CinemaWide big screen TVs. "The Super Bowl does more than hype TV ratings, it spurs sales of big-screen TVs." Around $500,000 in radio ads in the top 12 markets will support the Pioneer campaign, which includes an NFL licensed jacket with every big screen TV purchase (BRANDWEEK, 1/23).