Cam Newton Enjoying Foray Into Fashion NFL Workplace Rules Could Change Manning's No. 18 Top In Jersey Sales N.Y. Stores Planning Super Bowl Themes, Promotions Why Was Bears-Eagles Flexed To NBC? Craig Morton Sues NFL Over Dangers Of Playing Dolphins Investigation Won't Wrap In '13 Super Bowl Organizers Unveil Mass Transit Plan Redskins Sorting Through Shanahan Options ESPN Sees Bump For Week 14 "MNF"
SBD/23/Sponsorships Advertising Marketing
PIONEER TO MAKE BIG PUSH BEFORE SUPER BOWL FOR TV SALES
Published January 23, 1995
Pioneer is teaming up with NBC Sports' Ahmad Rashad for a two-week radio campaign backing its CinemaWide big screen TVs. "The Super Bowl does more than hype TV ratings, it spurs sales of big-screen TVs." Around $500,000 in radio ads in the top 12 markets will support the Pioneer campaign, which includes an NFL licensed jacket with every big screen TV purchase (BRANDWEEK, 1/23).