Columnists React To Chargers Relocation News Goldman Committed To Financing Raiders' Vegas Venue Dean Spanos "Stung" By Criticism Relocations Affecting NFL Broadcasts For L.A. San Diego Mayor, Fans In Upheaval Over Chargers Reactions To Chargers' Move Lean Negative Pegulas Address Reports Of Dysfunction On Location Offers Unique Deal For Big Game Shanks: Super Bowl Unaffected By NFL Dip Chargers Leaving San Diego For L.A.
SBD/23/Sponsorships Advertising Marketing
PIONEER TO MAKE BIG PUSH BEFORE SUPER BOWL FOR TV SALES
Published January 23, 1995
Pioneer is teaming up with NBC Sports' Ahmad Rashad for a two-week radio campaign backing its CinemaWide big screen TVs. "The Super Bowl does more than hype TV ratings, it spurs sales of big-screen TVs." Around $500,000 in radio ads in the top 12 markets will support the Pioneer campaign, which includes an NFL licensed jacket with every big screen TV purchase (BRANDWEEK, 1/23).