SBD/23/Sponsorships Advertising Marketing

PIONEER TO MAKE BIG PUSH BEFORE SUPER BOWL FOR TV SALES

     Pioneer is teaming up with NBC Sports' Ahmad Rashad for a
two-week radio campaign backing its CinemaWide big screen TVs.
"The Super Bowl does more than hype TV ratings, it spurs sales of
big-screen TVs."  Around $500,000 in radio ads in the top 12
markets will support the Pioneer campaign, which includes an NFL
licensed jacket with every big screen TV purchase (BRANDWEEK,
1/23).
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