NBA D-League Could Add A Few More Teams Golden Knights To Debut Fan Development Program Nike Shifts Approach To Sponsorship As NBA Evolves TNT Scores On MLK Day With Cavs-Warriors 76ers Rising In Merch Sales, Home Attendance Warriors Hold Lavish Arena Groundbreaking Blackhawks Ratings Down Despite Team's Success Islanders Fire Coach Jack Capuano Nike Will Not Include Sleeves On NBA Jerseys CareerBuilder Challenge Eyes Casual Golf Fans
SBD/23/Sponsorships Advertising Marketing
Published January 23, 1995
IBM is expected to post strong 4th Quarter earnings and post its first annual profit since '90 (BLOOMBERG BUSINESS NEWS/ATLANTA CONSTITUTION, 1/23)....Snake Eyes Golf Clubs have reached agreement with nine PGA Tour pros to form the company's inaugural "Snake Eyes Tour Staff" -- Doug Tewell, Mark Carnevale, Clark Dennis, Todd Barranger, Robert Dickson, Jim Hallett, Mark Hayes, Bill Kratzert and Leonard Thompson (Pinnacle Enterprises)....The Islanders are introducing a new mascot -- described as "a guy in an Islanders uniform." Islanders VP for Communications Pat Calabria, on what symbolizes Long Island: "I always joked that it's somebody stepping into a Lexus with a Bloomingdale's bag" (N.Y. TIMES, 1/22)....Electronic Arts announced its 3rd quarter revenues increased 45% over the same period from last year. Top selling titles: Madden Football '95 and NBA Live '95 for Sega Genesis and Super NES; NHL '95 on Super NES; PGA Tour III on Sega; and FIFA International Soccer on the 3DO Multiplayer (EA). FROM TODAY'S WALL STREET JOURNAL: James Miller examines the "oddball arms race" in the bowling ball industry....Tom Dunkel covers the emergence of commercialism in the disabled-sports market (WALL STREET JOURNAL, 1/23).