Pacers Seeing Local TV Ratings Skyrocket NHL Panthers Suffer Plexiglass Snafu Kings Lead NBA Teams In Attendance Gains Bettman Says NHL Fielding Expansion Inquiries NHL Seeks Balance Between Excitement, Player Safety Rose Injury Presents Issues For Brand Marketing Bettman: NHL Salary Cap To Increase Silver: NBA Will Look At Eliminating Divisions NBA Attendance Up Slightly Through Dec. 8 IceArizona Generating Buzz For Coyotes
SBD/23/Sponsorships Advertising Marketing
Published January 23, 1995
IBM is expected to post strong 4th Quarter earnings and post its first annual profit since '90 (BLOOMBERG BUSINESS NEWS/ATLANTA CONSTITUTION, 1/23)....Snake Eyes Golf Clubs have reached agreement with nine PGA Tour pros to form the company's inaugural "Snake Eyes Tour Staff" -- Doug Tewell, Mark Carnevale, Clark Dennis, Todd Barranger, Robert Dickson, Jim Hallett, Mark Hayes, Bill Kratzert and Leonard Thompson (Pinnacle Enterprises)....The Islanders are introducing a new mascot -- described as "a guy in an Islanders uniform." Islanders VP for Communications Pat Calabria, on what symbolizes Long Island: "I always joked that it's somebody stepping into a Lexus with a Bloomingdale's bag" (N.Y. TIMES, 1/22)....Electronic Arts announced its 3rd quarter revenues increased 45% over the same period from last year. Top selling titles: Madden Football '95 and NBA Live '95 for Sega Genesis and Super NES; NHL '95 on Super NES; PGA Tour III on Sega; and FIFA International Soccer on the 3DO Multiplayer (EA). FROM TODAY'S WALL STREET JOURNAL: James Miller examines the "oddball arms race" in the bowling ball industry....Tom Dunkel covers the emergence of commercialism in the disabled-sports market (WALL STREET JOURNAL, 1/23).