NBPA's Roberts: Meeting Players A Priority Harman Announces NBA Sponsorship Deal Atlanta Mayor Vows City Won't Lose Hawks Red Wings To Unveil Latest Drawings Of New Arena Sources: Epix Producing Winter Classic Series Knicks' James Dolan Puts Knicks On Backburner Bulls Open Downtown Practice Facility Hawks' Koonin Pens Apology Letter Sabres' Season-Ticket Renewals Down Cavs To Sell Tickets Through Lottery
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SBD/23/Sponsorships Advertising Marketing
Published January 23, 1995
IBM is expected to post strong 4th Quarter earnings and post its first annual profit since '90 (BLOOMBERG BUSINESS NEWS/ATLANTA CONSTITUTION, 1/23)....Snake Eyes Golf Clubs have reached agreement with nine PGA Tour pros to form the company's inaugural "Snake Eyes Tour Staff" -- Doug Tewell, Mark Carnevale, Clark Dennis, Todd Barranger, Robert Dickson, Jim Hallett, Mark Hayes, Bill Kratzert and Leonard Thompson (Pinnacle Enterprises)....The Islanders are introducing a new mascot -- described as "a guy in an Islanders uniform." Islanders VP for Communications Pat Calabria, on what symbolizes Long Island: "I always joked that it's somebody stepping into a Lexus with a Bloomingdale's bag" (N.Y. TIMES, 1/22)....Electronic Arts announced its 3rd quarter revenues increased 45% over the same period from last year. Top selling titles: Madden Football '95 and NBA Live '95 for Sega Genesis and Super NES; NHL '95 on Super NES; PGA Tour III on Sega; and FIFA International Soccer on the 3DO Multiplayer (EA). FROM TODAY'S WALL STREET JOURNAL: James Miller examines the "oddball arms race" in the bowling ball industry....Tom Dunkel covers the emergence of commercialism in the disabled-sports market (WALL STREET JOURNAL, 1/23).