Boston Mayor Excited About '24 Games Bid NBA Kings Extend NBC Deal For 20 Years Casey Wasserman Takes Over L.A.'s Olympics Bid NBC Sports Releases '14-15 NHL Schedule Boston Mayor Weighing Potential Olympic Bid World Cup Brings Optimism For '16 Rio Games John Fish Touts Boston As Olympic Host City NBC Sports Keen On Howard Returning As Analyst Construction Costs A Concern For Tokyo Games Rio Still Way Behind For '16 Games
Upcoming Conferences and Events
NBC CASHING IN QUICKLY ON OLYMPIC AD SALES
Published January 23, 1995
NBC is setting a "blistering sales pace" for its coverage of the '96 Games, having already struck ad deals totalling about $500M. Agency sources say when NBC reached the $500M level for Barcelona coverage, "the network had cut deals with about 100 sponsors." With Atlanta, NBC has accomplished the same sales level with "only about 20-plus advertisers" (COWLES BUSINESS MEDIA, 1/20).