Lazarus Says Rio A Financial Success For NBC Salt Lake City Leads Rio Ratings Lochte To Remain In Charity Swimming Event NBC Touts Digital Presence From Rio Rio Rating Lowest Since Sydney In '00 NBC Wants Premium On "TNF" Ads Preparations For Tokyo Games Begin In Earnest Golf In Rio Draws Widespread Acclaim NFL Reportedly Nixes Tirico As "TNF" Option Lochte Likely To Face Punishment From USOC
NBC CASHING IN QUICKLY ON OLYMPIC AD SALES
Published January 23, 1995
NBC is setting a "blistering sales pace" for its coverage of the '96 Games, having already struck ad deals totalling about $500M. Agency sources say when NBC reached the $500M level for Barcelona coverage, "the network had cut deals with about 100 sponsors." With Atlanta, NBC has accomplished the same sales level with "only about 20-plus advertisers" (COWLES BUSINESS MEDIA, 1/20).