Penny Steps Down As USA Gymnastics President IOC Creates Group To Study Candidate Process USOC Short On Details After Gymnastics Meeting USOC Wants Gymnastics' Steve Penny Out Penny Situation Creates Rare Discord At NGB IOC Delays L.A. Visit After Recent Upheaval IOC Official Under Fire For Taking Payment IOC TV Rights Up 7% For '14, '16 Games IOC, WADA Get Tongue Lashing Over Russia Tension Mounts Between USOC, USADA
NBC CASHING IN QUICKLY ON OLYMPIC AD SALES
Published January 23, 1995
NBC is setting a "blistering sales pace" for its coverage of the '96 Games, having already struck ad deals totalling about $500M. Agency sources say when NBC reached the $500M level for Barcelona coverage, "the network had cut deals with about 100 sponsors." With Atlanta, NBC has accomplished the same sales level with "only about 20-plus advertisers" (COWLES BUSINESS MEDIA, 1/20).