USOC Brings In Record Total Revenue In '12 NBC Already 75% Sold Out For Sochi Games WBSC, MLB Consider Condensed Olympic Schedule FILA Looks To MMA For Wrestling Changes TV Distributors Get Rebates For Short NHL Season NBC Sees Big Overnight Bump For Derby USA Synchro Debuts Month-Long Campaign NHL Sees Best Cable Audience Since '93-94 Columnist: IOC President Should Not Be IOC Member Behind NBC's "Today" Show Turmoil
Upcoming Conferences and Events
NBC CASHING IN QUICKLY ON OLYMPIC AD SALES
Published January 23, 1995
NBC is setting a "blistering sales pace" for its coverage of the '96 Games, having already struck ad deals totalling about $500M. Agency sources say when NBC reached the $500M level for Barcelona coverage, "the network had cut deals with about 100 sponsors." With Atlanta, NBC has accomplished the same sales level with "only about 20-plus advertisers" (COWLES BUSINESS MEDIA, 1/20).