NBC To Compete With MLBAM In Streaming USOC, NBC Partner On Gold Map Initiative Brazil Struggling With Rio Games Preparations Sources: Mike Tirico Leaving ESPN For NBC Schwartzel Latest To Withdraw From Rio Games NBC Sports Plans Social Media Integration NBCU Set For Big Olympic Marketing Campaign NHL's Future Olympic Participation In Doubt More Sports Orgs Moving To Lausanne Oosthuizen Becomes Latest Golfer To Bypass Rio
NBC CASHING IN QUICKLY ON OLYMPIC AD SALES
Published January 23, 1995
NBC is setting a "blistering sales pace" for its coverage of the '96 Games, having already struck ad deals totalling about $500M. Agency sources say when NBC reached the $500M level for Barcelona coverage, "the network had cut deals with about 100 sponsors." With Atlanta, NBC has accomplished the same sales level with "only about 20-plus advertisers" (COWLES BUSINESS MEDIA, 1/20).