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NBC CASHING IN QUICKLY ON OLYMPIC AD SALES

     NBC is setting a "blistering sales pace" for its coverage of
the '96 Games, having already struck ad deals totalling about
$500M.  Agency sources say when NBC reached the $500M level for
Barcelona coverage, "the network had cut deals with about 100
sponsors."  With Atlanta, NBC has accomplished the same sales
level with "only about 20-plus advertisers" (COWLES BUSINESS
MEDIA, 1/20).
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