USOC Denies Boston Has Weakest '24 Bid USOC Decides To Bid For '24 Games S.F. Optimistic '24 Bid Will Be Different Nationwide To Run SB Ad For First Time Since '07 Meeting Could Narrow '24 Games City Options IOC Passes Sweeping Reform IOC Approves Changes To Bid Process Boston '24 Group Reportedly Eyes Stadium Site Shanks, Lazarus Talk About Sharing NASCAR Rights Notre Dame Audience Drops On NBC
NBC CASHING IN QUICKLY ON OLYMPIC AD SALES
Published January 23, 1995
NBC is setting a "blistering sales pace" for its coverage of the '96 Games, having already struck ad deals totalling about $500M. Agency sources say when NBC reached the $500M level for Barcelona coverage, "the network had cut deals with about 100 sponsors." With Atlanta, NBC has accomplished the same sales level with "only about 20-plus advertisers" (COWLES BUSINESS MEDIA, 1/20).