S.F. Begins Effort To Land '24 Games IOC's Bach: Reform Will Make Bid Process Friendlier Sources: NBC Fires Jamie Horowitz IOC Releases Reform Agenda Eagles-Packers Lead NFL Overnight Ratings Super Bowl Ad Sales Nearly 90% Sold Out Marketers Already Focusing On Super Bowl Ads Top Sports TV Execs Kick Off SMT Conference Beijing Seen As Front-Runner For '22 Games Giants' Baer Leading Bay Area's '24 Bid
NBC CASHING IN QUICKLY ON OLYMPIC AD SALES
Published January 23, 1995
NBC is setting a "blistering sales pace" for its coverage of the '96 Games, having already struck ad deals totalling about $500M. Agency sources say when NBC reached the $500M level for Barcelona coverage, "the network had cut deals with about 100 sponsors." With Atlanta, NBC has accomplished the same sales level with "only about 20-plus advertisers" (COWLES BUSINESS MEDIA, 1/20).