Athletes Village Yet To Pass Safety Tests Russia Reportedly Offered Deal To IOC IOC Criticized For Allowing Russia To Field Team Australians Unhappy With Olympic Village USA Gymnastics Agrees To Buy Karolyi Ranch Editorials Call For Complete Russian Oly Ban Tennis Players Drop From Games Citing Zika Russia Expects Rio Decision By Sunday NBC Partners With BuzzFeed For Rio Nissan Creates Rio Games Face-Painting App
NBC CASHING IN QUICKLY ON OLYMPIC AD SALES
Published January 23, 1995
NBC is setting a "blistering sales pace" for its coverage of the '96 Games, having already struck ad deals totalling about $500M. Agency sources say when NBC reached the $500M level for Barcelona coverage, "the network had cut deals with about 100 sponsors." With Atlanta, NBC has accomplished the same sales level with "only about 20-plus advertisers" (COWLES BUSINESS MEDIA, 1/20).