Curry, Warriors Leading NBAStore.com Sales AFC/NFC Title Games Sunday Off From '16 NASCAR Unveils Point System Overhaul Jazz Will Transfer Ownership To Family Trust Group Proposes $200M San Diego Soccer Venue TCU AD Del Conte Not Looking At Arizona Job MLB Reorganizes Diversity, Social Efforts "Real Sports" Seen As Unique In Modern Times Under Armour Takes Targeted College Approach Liberty Media Completes F1 Takeover
NBC is setting a "blistering sales pace" for its coverage of the '96 Games, having already struck ad deals totalling about $500M. Agency sources say when NBC reached the $500M level for Barcelona coverage, "the network had cut deals with about 100 sponsors." With Atlanta, NBC has accomplished the same sales level with "only about 20-plus advertisers" (COWLES BUSINESS MEDIA, 1/20).
The IOC will whittle the list of nine candidates for the 2002 Winter Games down to four this week with Salt Lake City "certain to make the cut." Also likely: Ostersund, Sweden; Quebec; and Sion, Switzerland. However, Salt Lake organizers seem to think they can win with their "offering of an urban counterpoint to the quaint but remote settings of previous Winter Games" (Jere Longman, N.Y. TIMES, 1/22).