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  • NBC CASHING IN QUICKLY ON OLYMPIC AD SALES

         NBC is setting a "blistering sales pace" for its coverage of
    the '96 Games, having already struck ad deals totalling about
    $500M.  Agency sources say when NBC reached the $500M level for
    Barcelona coverage, "the network had cut deals with about 100
    sponsors."  With Atlanta, NBC has accomplished the same sales
    level with "only about 20-plus advertisers" (COWLES BUSINESS
    MEDIA, 1/20).
    

    Print | Tags: NBC, Olympics
  • SALT LAKE CITY IN 2002

         The IOC will whittle the list of nine candidates for the
    2002 Winter Games down to four this week with Salt Lake City
    "certain to make the cut."  Also likely: Ostersund, Sweden;
    Quebec; and Sion, Switzerland.  However, Salt Lake organizers
    seem to think they can win with their "offering of an urban
    counterpoint to the quaint but remote settings of previous Winter
    Games" (Jere Longman, N.Y. TIMES, 1/22).
    

    Print | Tags: IOC, Olympics
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