Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
NBC is setting a "blistering sales pace" for its coverage of the '96 Games, having already struck ad deals totalling about $500M. Agency sources say when NBC reached the $500M level for Barcelona coverage, "the network had cut deals with about 100 sponsors." With Atlanta, NBC has accomplished the same sales level with "only about 20-plus advertisers" (COWLES BUSINESS MEDIA, 1/20).
The IOC will whittle the list of nine candidates for the 2002 Winter Games down to four this week with Salt Lake City "certain to make the cut." Also likely: Ostersund, Sweden; Quebec; and Sion, Switzerland. However, Salt Lake organizers seem to think they can win with their "offering of an urban counterpoint to the quaint but remote settings of previous Winter Games" (Jere Longman, N.Y. TIMES, 1/22).