Finish Line's Earnings Drop In Q4 Wheaties Ads Spotlight Legendary Bowler Airbnb Signs On For '16 Games MLS Reaches TV Deal With Brazil's Globosat NCAA Tourney Continues Record Ratings National Women's Hockey League Created TaylorMade-Adidas Golf CEO Steps Down Unions, Inglewood NFL Developers Reach Deal Classified Advertisements Grassroots Approach Spurred United's MLS Expansion
NBC is setting a "blistering sales pace" for its coverage of the '96 Games, having already struck ad deals totalling about $500M. Agency sources say when NBC reached the $500M level for Barcelona coverage, "the network had cut deals with about 100 sponsors." With Atlanta, NBC has accomplished the same sales level with "only about 20-plus advertisers" (COWLES BUSINESS MEDIA, 1/20).
The IOC will whittle the list of nine candidates for the 2002 Winter Games down to four this week with Salt Lake City "certain to make the cut." Also likely: Ostersund, Sweden; Quebec; and Sion, Switzerland. However, Salt Lake organizers seem to think they can win with their "offering of an urban counterpoint to the quaint but remote settings of previous Winter Games" (Jere Longman, N.Y. TIMES, 1/22).