Target To Sponsor '14 MLB All-Star Game Woods Expected to Testify In Civil Suit Attendance Up For Las Vegas Race Phil Jackson Could Join Knicks Front Office Church On Stadium Site Holds Final Service Bonds Begins Stint As Giants Instructor NHL GMs Convene For Annual Meetings Manchester United Lands Richest Kit Deal Ever Lions Owner William Clay Ford Passes Away Sights & Sounds From SXSW
NBC is setting a "blistering sales pace" for its coverage of the '96 Games, having already struck ad deals totalling about $500M. Agency sources say when NBC reached the $500M level for Barcelona coverage, "the network had cut deals with about 100 sponsors." With Atlanta, NBC has accomplished the same sales level with "only about 20-plus advertisers" (COWLES BUSINESS MEDIA, 1/20).
The IOC will whittle the list of nine candidates for the 2002 Winter Games down to four this week with Salt Lake City "certain to make the cut." Also likely: Ostersund, Sweden; Quebec; and Sion, Switzerland. However, Salt Lake organizers seem to think they can win with their "offering of an urban counterpoint to the quaint but remote settings of previous Winter Games" (Jere Longman, N.Y. TIMES, 1/22).