New Mondelez Campaign Around USWNT MSG Beats Expectations In Q3 Self-Serve Beer At Kentucky Derby Orioles’ John Angelos Explains Tweets Warriors' Myers Is Exec Of The Year Secondary Tix Still Available For Big Fight McGuire Emphasizes Subsidies For MLS Venue Buccaneers Take Risk Drafting QB Winston NFL Gets High Marks For Draft Town NFL Draft Overnight Down From Record In '14
NBC is setting a "blistering sales pace" for its coverage of the '96 Games, having already struck ad deals totalling about $500M. Agency sources say when NBC reached the $500M level for Barcelona coverage, "the network had cut deals with about 100 sponsors." With Atlanta, NBC has accomplished the same sales level with "only about 20-plus advertisers" (COWLES BUSINESS MEDIA, 1/20).
The IOC will whittle the list of nine candidates for the 2002 Winter Games down to four this week with Salt Lake City "certain to make the cut." Also likely: Ostersund, Sweden; Quebec; and Sion, Switzerland. However, Salt Lake organizers seem to think they can win with their "offering of an urban counterpoint to the quaint but remote settings of previous Winter Games" (Jere Longman, N.Y. TIMES, 1/22).