SBD/20/Sports Media

REPLACEMENT GAMES A "HOT TOPIC" AMONG BROADCASTERS

      "At a recent meeting of broadcast and cable outlets, how to
deal with ShamBall was a hot topic," according to Richard
Samdomir in today's N.Y. TIMES.  TV Consultant Bryan Burns: "I
think stations will tell clubs, 'We'll work with you, but we
won't carry the full schedule.'"  In New York, WPIX/Channel 11
usually sells time to MSG to air 50 games.  What is the
"obligation" this year?  WPIX GM Michael Eigner: "It's something
we're talking about internally."  What will SportsChannel New
York do with its commitment to 75 games? SportsChannel GM Jim
Bates: "It's premature.  But if they put clowns like me out
there, we'd have some problem" (N.Y. TIMES, 1/20).  ABC Sports
President Dennis Swanson on reports that NBC would get the '95
World Series: "We won a coin flip for the first World Series and
it hasn't been played yet" (Rudy Martzke, USA TODAY, 1/20).
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