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SUPER BOWL NEWS & NOTES
Published January 20, 1995
According to a survey conducted by Edelmann Scott, a Richmond-based advertising and public relations firm, more than a third of people planning to watch the Super Bowl say they will either ignore all the ads or watch 25% or less of the ad time. Edelmann Scott's David Blum: "This is bad news for advertisers investing $1 million for each 30-second." Eighty-three percent of those surveyed say they plan to watch the game. Interest in both the game and the ads is highest among 18-24 year olds and people who earn more than $50,000 a year and lowest among retirees. But according to Nike's Keith Peters, the number of ad viewers is higher for this game: "If you were to ask the same group of people about ads on some other special event or program, you'd probably have more than one-third of them ignoring the ads" (Dottie Enrico, USA TODAY, 1/20)....Today's USA TODAY "Super Bowl Ad Watch" features Isuzu's campaign. They have bought one 60- second ad in the third quarter (USA TODAY, 1/20).... Ford will unveil their Super Bowl ad campaign today which will feature the Ford Explorer (Ford)....Former player Lawrence Taylor's business manager Bobby Cupo said Taylor will not sail on the controversial Super Bowl cruise that will feature gambling and nude dancers. The NFL has warned any players or those affiliated with the league that if the sail on the cruise they could face fines and/or lifetime suspension (N.Y. POST, 1/20).