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NFL EXPANSION JAGUARS FORCED TO ALTER THEIR LOGO
Published January 20, 1995
Today at 12:00pm EST, the Jaguars will unveil the team's game uniforms and new logo. While the colors of gold, teal and black will remain the same, the Jaguar logo will make a 3/4 turn so that it is more of a front shot of the animal rather than a profile (Jaguars). The new logo is an attempt to defuse a lawsuit filed by Jaguar Cars Ltd., which claimed that the new NFL's team logo too closely resembled the registered trademark of the luxury sports car. Besides the logo, the key issue in the suit is the team's name, which the car manufacturer believes it owns. It is seeking an agreement with the team that would acknowledge the car company's name ownership through a license or some other arrangement (Baltimore SUN, 1/20).