Tod Leiweke To Become NFL COO Steelers Likely To Submit Super Bowl Bid Bisciotti Denies Pressuring Goodell On Brady Eli, Romo Star In DirecTV Sunday Ticket Ads Seau's Family Unable To Speak At HOF Ceremony NFL Debuts New Fantasy Football Campaign Redskins' Richmond Incentives Face Scrutiny Cal McNair Groomed For Texans Leadership NFL Agents Want To Discuss Recent NFLPA Moves Sun Life Stadium Upgrades On Schedule
SBD/20/Sponsorships Advertising Marketing
Published January 20, 1995
An Atlanta-based alliance of minority leaders launched a boycott campaign against Burger King, "alleging discrimination against African Americans and Hispanics" (MIAMI HERALD, 1/19)....The first KFC "Colonel's Kitchen" opens today in Dallas, TX. It is the company's attempt to challenge Boston Chicken's market share in the "comfort food" wars (USA TODAY, 1/20)....RJR Nabisco raised $1.2B from the sale of 19% of its Nabisco food operations in a move aimed at bolstering its stock price and reducing debt (N.Y. POST, 1/20)....Next week, MCI is expected to report "flat-to-down" earnings, "a sorry fourth quarter in an unusually troublesome year" (WALL STREET JOURNAL, 1/20). ....Northwest Airlines posted record fourth quarter profit that was more than double what Wall Street had expected (WALL STREET JOURNAL, 1/20)....Apple reported the highest quarterly sales in the company's history for its first fiscal quarter, with earnings up 78% over last year's first quarter (FINANCIAL TIMES, 1/20)....A digital tape-editing machine developed by Avid Technology in Tewksbury, MA, that "whittles down the hours it takes to search through footage and cobble various tape segments together" was used by three NFL teams this past season to speed the "time-consuming" chore of watching game films. The company hopes that the machine becomes popular enough so that some day "all game footage is digitally stored in a central NFL library" (Carl Desens, BUSINESS WEEK, 1/23 issue).