Menu
Sponsorships Advertising Marketing

HORNETS HIT THE TOP IN NBA LICENSED SALES

     The Hornets are the No. 1 team in total sales of NBA-licensed products -- including jerseys, caps, computer games, andother products -- for the 1st quarter of the '94-95 season.  TheBulls have led the league since the '89-90, but have fallen to2nd.  Joe Martucci, manager of Modell's Sporting Goods in NewYork: "Last year, people really didn't get the effect of Michael(Jordan) not being on the Bulls.  This year we have noticed it insales" (Tom Lowry, N.Y. DAILY NEWS, 1/20).  The complete listincludes:
1
HORNETS
6
KNICKS
2
BULLS
7
RAPTORS
3
MAGIC
8
WARRIORS
4
SUNS
9
GRIZZLIES
5
SONICS
10
CELTICS

NBA Marketing Communications Manager Jon Stern said theHornets success is worldwide, and attributed it to a "combinationof the teal, the way they've marketed themselves and the logo."The Hornets were the first pro team to have teal as their primarycolor. Stern also pointed to the popularity of the Hornets'version of the video game "NBA Jam" as a parameter of theirsuccess. Team President Spencer Stolpen said their researchshows the Hornet's merchandise to be the top seller among "inner-city minority youth." Stolpen: "The irony is the smallest marketin the NBA is now the top-selling merchandiser" (Ron Green,CHARLOTTE OBSERVER, 1/19). Stern said that NBA Properties isprojecting over $3B in sales worldwide for '94-95. The Raptorsand Grizzlies, two expansion franchises who have yet to play agame, both made strong initial showings (THE DAILY). RaptorsConsumer Products Dir David Strickland estimated his team and theGrizzlies "may have sold as much as $100M in merchandise and thatis without having team uniforms on the markets, traditionally oneof the fastest moving items" (Craig Daniels, Toronto GLOBE &MAIL, 1/19).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/01/20/Sponsorships-Advertising-Marketing/HORNETS-HIT-THE-TOP-IN-NBA-LICENSED-SALES.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/01/20/Sponsorships-Advertising-Marketing/HORNETS-HIT-THE-TOP-IN-NBA-LICENSED-SALES.aspx

CLOSE