Tennessee Unveils New Nike Uniforms Nike's Phil Knight Stepping Down In '16 Tennessee Ready For Nike Transition Nike Sees Sales Rise 4.8% In Q4 Adidas Releases Wiggins' First Shoe Cavs, Nike Take Out Full-Page Ads U.S. Open Attire Highlighted Nike To Stop Sponsoring College Swim Teams Nike Still In DOJ's Crosshairs Over Brazil Deal Nike, NBA Officially Form Partnership
SBD/20/Sponsorships Advertising Marketing
CANSTAR'S PIERRE BOIVIN SPEAKS OUT ON NIKE ACQUISITION
Published January 20, 1995
Pierre Boivin, President and COO of Canstar Sports is interviewed in this month's issue of SPORTING GOODS BUSINESS and addressed Nike Inc.'s buyout of Canstar. Boivin, on possible changes in the management structure: "We have discussed this in great length, and the basic attitude is that if 'it ain't broke don't fix it.' ... I have seldom seen such a perfect marriage between two companies." On the in-line industry retail sales in '94: "It's very difficult to predict at this stage, but all the indications are that the growth in North America will probably be somewhere between 40 and 50 percent (over 1993's figures). In Europe, it looks like the market will probably have doubled, and it may have even tripled from 1993's level." Boivin expected Canstar to grow from $160M in sales in '93 to "well above" $400M in sales over the next four to five years. On the success of in- line category continuing in the next few years: "This year has been a surprise so far, and we are starting to see a segment very clearly between in-line skates and in-line hockey. And for us to attain our goals, they are now two very separate sectors today, because the fastest growing area of in-line skating is roller hockey. It's significant because we are to in-line hockey what Rollerblade was to the sport of in-line skating at its inception" (Greg Pesky, SPORTING GOODS BUSINESS, 1/19).