S.F. Begins Effort To Land '24 Games IOC's Bach: Reform Will Make Bid Process Friendlier Sources: NBC Fires Jamie Horowitz IOC Releases Reform Agenda Eagles-Packers Lead NFL Overnight Ratings Super Bowl Ad Sales Nearly 90% Sold Out Marketers Already Focusing On Super Bowl Ads Top Sports TV Execs Kick Off SMT Conference Beijing Seen As Front-Runner For '22 Games Giants' Baer Leading Bay Area's '24 Bid
ATLANTA NBC AFFILIATE MAKES OLYMPIC SPONSOR DEAL
Published January 20, 1995
A deal between ACOG and Gannett will provide Olympic organizers with national advertising space in USA TODAY and public service spots on Gannett-owned WXIA as part of a sponsorship deal that makes the NBC affiliate Atlanta's official station for the Olympic games. As part of the agreement, WXIA will create Olympic programming that will give games-related information during the Olympics such as ticket information, traffic reports and event schedules. Craig Dubow, WIXA President and GM, says the station's news division will not be affected (Melissa Turner, ATLANTA CONSTITUTION, 1/20).