SBD / 20 / ATLANTA NBC AFFILIATE MAKES OLYMPIC SPONSOR DEAL

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ATLANTA NBC AFFILIATE MAKES OLYMPIC SPONSOR DEAL

Published January 20, 1995

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     A deal between ACOG and Gannett will provide Olympic
organizers with national advertising space in USA TODAY and
public service spots on Gannett-owned WXIA as part of a
sponsorship deal that makes the NBC affiliate Atlanta's official
station for the Olympic games.  As part of the agreement, WXIA
will create Olympic programming that will give games-related
information during the Olympics such as ticket information,
traffic reports and event schedules.  Craig Dubow, WIXA President
and GM, says the station's news division will not be affected
(Melissa Turner, ATLANTA CONSTITUTION, 1/20).
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