Ultraviolet To Run "Edgy" Ads Aimed At NFL SI Partners With Nashville For Swimsuit Issue SI Names Bumgarner Sportsman Of The Year SI Unveils New Digital Video Franchise Report: SI Used Ad Friendliness In Layoffs App Review: FanNation For iPhone SI.com Sets Traffic Record With LeBron Story Jenkins Details How He Got The LeBron Exclusive LeBron Lauded For Way He Announced Move Minding My Business With Paul Fichtenbaum
Upcoming Conferences and Events
SBD/19/Sponsorships Advertising Marketing
WINTER SKI REPORT -- NORTHEAST STRUGGLES AS SNOWBOARDS SURGE
Published January 19, 1995
Ski resorts from "Canada to Connecticut are suffering warm weather meltdowns that have left many of New England's best slopes speckled with green grass," according to a report in the BOSTON GLOBE. As of early this week, 35 of the 69 ski areas in the New England Ski Areas Council were listed as closed. Areas that remained open this week "were mostly those that had invested heavily in snowmaking equipment" (Ackerman & Arnold, BOSTON GLOBE, 1/18). SNOWBOARD REPORT: Michael Farber reports on snowboarding in the current issue of SPORTS ILLUSTRATED. Snowboarding is "the new craze at America's winter playgrounds," and the National Sporting Goods Association estimates that by the year 2000, there will be close to four million snowboarders. Farber writes that not "only has a new sport and culture emerged, but also a new industry" (Michael Farber, SPORTS ILLUSTRATED, 1/23 issue).