Mtn Dew To Sponsor DR1 Drone Racing League White Sox Ink Deal With Coca-Cola Pepsi Renews, Strengthens Deal With Cubs The Enthusuiast Network To Operate New Dew Tour Spieth Won't Have Coke Logo On Course Spieth Signs Multiyear Deal With Coca-Cola Bowl Game Pouring Rights, Concessions Coca-Cola, Mets Make Deal Official Top FIFA Sponsors Call Independent Oversight Pepsi Not Renewing Citi Field Partnership
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SBD/19/Sponsorships Advertising Marketing
Published January 19, 1995
Coors Brewing Co. set a new sales record for the 10th straight year in 1994. 20.3M barrels of malt beverages were sold during the year ending Dec. 25, up 2.7% over last year (DETROIT FREE PRESS, 1/17)....PepsiCo is launching a multimillion dollar "attempt" to break Coca-Cola's "dominance of international cola markets." A series of TV ads in 30 countries will take a "humorous swipe at its rival." The ads will test the laws of comparative advertising in some countries, including the UK where attempts to knock competitors' products have been governed by "stringent legislation" (FINANCIAL TIMES, 1/19).