PNC Park Switching From Pepsi To Coca-Cola Gordon Shoots Second Pepsi Prank Video Pepsi Alters Super Bowl Strategy Pepsi Unveils '14 Global Soccer Endorsers National Guard Extends With Earnhardt Pepsi Expanding On NFL Sponsorship PepsiCo Signs Deal For 49ers' Levi's Stadium Tony Stewart Promotes Coke Zero 400 Coca-Cola Signs Four Olympians For Sochi Entertainers Helping Sports Sponsorship Awareness
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SBD/19/Sponsorships Advertising Marketing
Published January 19, 1995
Coors Brewing Co. set a new sales record for the 10th straight year in 1994. 20.3M barrels of malt beverages were sold during the year ending Dec. 25, up 2.7% over last year (DETROIT FREE PRESS, 1/17)....PepsiCo is launching a multimillion dollar "attempt" to break Coca-Cola's "dominance of international cola markets." A series of TV ads in 30 countries will take a "humorous swipe at its rival." The ads will test the laws of comparative advertising in some countries, including the UK where attempts to knock competitors' products have been governed by "stringent legislation" (FINANCIAL TIMES, 1/19).