NYC FC Signs Beverage, Snacks Deal With PepsiCo Pepsi Lands Baylor Univ. Beverage Deal Coca-Cola Re-Signs With SMI Through '20 PepsiCo Swoops In For Five-Year NBA Deal MLS Signs Multiyear Deal With Coca-Cola Coke, Toshiba Sign On As Vegas Arena Partners Coke Debuts Drinkable Ad During Final Four Pepsi Signs Serena Williams, Usain Bolt Perry Enamors With Super Bowl Halftime Show Pepsi Going All In On Super Bowl
SBD/19/Sponsorships Advertising Marketing
Published January 19, 1995
Coors Brewing Co. set a new sales record for the 10th straight year in 1994. 20.3M barrels of malt beverages were sold during the year ending Dec. 25, up 2.7% over last year (DETROIT FREE PRESS, 1/17)....PepsiCo is launching a multimillion dollar "attempt" to break Coca-Cola's "dominance of international cola markets." A series of TV ads in 30 countries will take a "humorous swipe at its rival." The ads will test the laws of comparative advertising in some countries, including the UK where attempts to knock competitors' products have been governed by "stringent legislation" (FINANCIAL TIMES, 1/19).