SBD/19/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Coors Brewing Co. set a new sales record for the 10th
straight year in 1994.  20.3M barrels of malt beverages were sold
during the year ending Dec. 25, up 2.7% over last year (DETROIT
FREE PRESS, 1/17)....PepsiCo is launching a multimillion dollar
"attempt" to break Coca-Cola's "dominance of international cola
markets."  A series of TV ads in 30 countries will take a
"humorous swipe at its rival."  The ads will test the laws of
comparative advertising in some countries, including the UK where
attempts to knock competitors' products have been governed by
"stringent legislation" (FINANCIAL TIMES, 1/19).
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Related Topics:

Coca-Cola, PepsiCo

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