NBC Criticized For Airing Avalanche-Sabres Costas' Role With MLB Network Expected To Grow NBC Hopeful For NHL Participation In PyeongChang Costas Taking A Step Back From NBC Role Coastas Chats With SBD About Olympic Decision NBCU Uses Holistic Metric In Selling Olympic Ads U.S. Open Purse To Be Most Lucrative In Golf MLBAM, NBC Reach Streaming Deal Bell, Zenkel Among NBC Sports Promotions Fox, USGA Deny They Are Looking To End Deal
SBD/19/Sponsorships Advertising Marketing
ISUZU RENEWS TITLE SPONSORSHIP OF CGA CHAMPIONSHIP
Published January 19, 1995
American Isuzu Motors has extended it agreement with NBC Sports and the Celebrity Golf Association to continue as the title sponsor of the Isuzu Celebrity Golf Championship. The event will be held July 7-9 in Lake Tahoe. This is Isuzu's third year of sponsorship. Past participants in the tournament include John Elway, Mario Lemeiux, Dan Quayle, Charles Barkley, Dan Marino and Lawrence Taylor. Celebrity golfers qualify for the $400,000 in prize money by having a USGA-certified handicap of 10 or under (NBC/Isuzu).