Peterson Opens Up Following NFL Suspension MLB Fires Back Against MASN In Court Battle Royals Owner Shares Offseason Insights Roberts Says Taylor Suspension Was Excessive Iverson Protests Nike Tribute Shoe Minneapolis Area Official Chooses Side In MLS Bid MLB Approves Five-Year Manfred Deal Rogers Defends NHL GamePlus Exclusivity NHL Calls For Dismissal Of Concussion Suit Cuomo: "Impractical" To Play Game In Buffalo
SBD/19/Sponsorships Advertising Marketing
ESPN/CHILTON TRACKED ATTITUDES TOWARDS SPORTS THROUGH 1994
Published January 19, 1995
Rich Luker, Exec Dir of the ESPN/Chilton Sports Poll, presented the results of their year-long survey of Americans' attitudes toward sports. Over the course of 1994, 13,000 adults (avg. 250/week) were surveyed by phone. The margin of error is no greater than 5% for any results. THE LEAGUES: Interest in all four leagues is up at the end of the year, as compared to January '94. NHL from 28% to 40%; NBA from 48% to 59%; MLB from 48% to 57%; and the NFL from 63% to 76%. Luker noted one break-down that should be of interest for the NBA: The league faces a drop in fan support at the beginning of its season. While interest was at 64% in November when the NBA season kicked off, it dropped to 59% in December. Without research from other years for comparison, Luker could not say whether this was a statistical "blip" or an emerging seasonal pattern. BASEBALL: As for baseball, by December over 50% cared if the sport comes back, compared to 44% in September when the players went out. Asked how long the strike would go, the number that said "through '95" rose steadily through the Fall peaking at 47% in November. But by December, the number was down to 41%. Similarly, the number of those who said they would boycott baseball peaked at 43% in November, dropping to 37% in December. However, of those boycotters, the number who said they would sit out the entire '95 season rose consistently to a top level of 92% in December. SOCCER: The survey identified a 30% core of Americans interested in soccer, but Luker questioned whether the soccer community will be able to maintain interest into '96 when MLS is scheduled to kick off. SPONSORS: The most mentioned sponsors: Nike 27%, Anheuser- Busch 26%, GM 11%, Miller 8%, Reebok 7%, Starter 6%, Coke 6%, Champion 6%. Nike showed strength among college football and basketball, while GM drew the most response from its golf presence (THE DAILY).