SBD/18/Sponsorships Advertising Marketing

RAWLINGS CLAIMS BASEBALL HELPED EARNINGS IN LATE '94

     Rawlings Sporting Goods said Tuesday that earnings for its
fiscal first quarter, which ended November 30, jumped 142%.  The
company attributed the gain to its baseball-products business.
Rawlings makes baseballs and other equipment for MLB.  Sales on
equipment rose 11% (ST. LOUIS POST-DISPATCH, 1/18).  Those sales
figures include the highly publicized '94 World Series balls that
according to company officials have been selling very well.
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