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NBA AND IBM AGREE TO LONG- TERM PARTNERSHIP

     The NBA & IBM announced a multi-year extension of their
partnership, making IBM the "Official Computer Technology
Manufacturer" and the "Official Scoring System" of the NBA.  IBM
joins Coca-Cola Co. and McDonald's as global partners of the NBA.
IBM will make what the league calls a "significant media
commitment" on NBC and TNT telecasts -- the first time IBM will
advertise throughout the entire NBA season.  The multi-tiered
agreement also provides hardware and systems for use by the NBA
and its teams, as well sponsorship of the NBA/IBM Coach of the
Month/Year.  IBM is also developing NBA GameStats, a new in-arena
scoring system, which will allow all 27 NBA arenas to be on-line
-- providing media, coaches and the league with instant data
(NBA/IBM).
     MILLER AND THE NBA:  Miller Brewing officials announced
yesterday that Miller Genuine Draft will be the presenting
sponsor of MTV's NBA All-Star Bash taking place during the NBA's
All-Star Weekend in Phoenix, February 9-12 (Miller).

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NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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