Yahoo Praised For Draft Streaming Show Debut Warriors Not In Need Of Drastic Changes Excel Sports Reps Six First-Round Picks NBA Draft Overnight Lowest Since '12 76ers Excited For Ben Simmons NBA Draftees Show Off Fashion Choices NBA Finals Generated $164.4M In TV Ad Revenue Bleacher Report Creates Pop-Up Shop Knicks' Jackson Makes Splash With Rose Trade Wimbledon Tech Monitoring Fans' Emotions
SBD/18/Sponsorships Advertising Marketing
NBA AND IBM AGREE TO LONG- TERM PARTNERSHIP
Published January 18, 1995
The NBA & IBM announced a multi-year extension of their partnership, making IBM the "Official Computer Technology Manufacturer" and the "Official Scoring System" of the NBA. IBM joins Coca-Cola Co. and McDonald's as global partners of the NBA. IBM will make what the league calls a "significant media commitment" on NBC and TNT telecasts -- the first time IBM will advertise throughout the entire NBA season. The multi-tiered agreement also provides hardware and systems for use by the NBA and its teams, as well sponsorship of the NBA/IBM Coach of the Month/Year. IBM is also developing NBA GameStats, a new in-arena scoring system, which will allow all 27 NBA arenas to be on-line -- providing media, coaches and the league with instant data (NBA/IBM). MILLER AND THE NBA: Miller Brewing officials announced yesterday that Miller Genuine Draft will be the presenting sponsor of MTV's NBA All-Star Bash taking place during the NBA's All-Star Weekend in Phoenix, February 9-12 (Miller).