Sponsorships Advertising Marketing

NBA AND IBM AGREE TO LONG- TERM PARTNERSHIP

1.18.1995

     The NBA & IBM announced a multi-year extension of their
partnership, making IBM the "Official Computer Technology
Manufacturer" and the "Official Scoring System" of the NBA.  IBM
joins Coca-Cola Co. and McDonald's as global partners of the NBA.
IBM will make what the league calls a "significant media
commitment" on NBC and TNT telecasts -- the first time IBM will
advertise throughout the entire NBA season.  The multi-tiered
agreement also provides hardware and systems for use by the NBA
and its teams, as well sponsorship of the NBA/IBM Coach of the
Month/Year.  IBM is also developing NBA GameStats, a new in-arena
scoring system, which will allow all 27 NBA arenas to be on-line
-- providing media, coaches and the league with instant data
(NBA/IBM).
     MILLER AND THE NBA:  Miller Brewing officials announced
yesterday that Miller Genuine Draft will be the presenting
sponsor of MTV's NBA All-Star Bash taking place during the NBA's
All-Star Weekend in Phoenix, February 9-12 (Miller).

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 24, 2024

April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/01/18/Sponsorships-Advertising-Marketing/NBA-AND-IBM-AGREE-TO-LONG-TERM-PARTNERSHIP.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/01/18/Sponsorships-Advertising-Marketing/NBA-AND-IBM-AGREE-TO-LONG-TERM-PARTNERSHIP.aspx