Maloofs Agree To Deal With Sacto Group Billy Hunter Sues NBPA, Derek Fisher TNT Draws High Marks For Pacers-Knicks NBC Already 75% Sold Out For Sochi Games Kings Owner Committed To Seattle Deal NBA Committees Discuss Seattle Bid For Kings Heat-Bulls Leads Weekend NBA Overnights 76ers Reportedly Name Sam Hinkie GM NBA To Begin TV Talks This Summer Jack Ramsay's Broadcast Career Likely Over
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NBA AND IBM AGREE TO LONG- TERM PARTNERSHIP
Published January 18, 1995
The NBA & IBM announced a multi-year extension of their
partnership, making IBM the "Official Computer Technology
Manufacturer" and the "Official Scoring System" of the NBA. IBM
joins Coca-Cola Co. and McDonald's as global partners of the NBA.
IBM will make what the league calls a "significant media
commitment" on NBC and TNT telecasts -- the first time IBM will
advertise throughout the entire NBA season. The multi-tiered
agreement also provides hardware and systems for use by the NBA
and its teams, as well sponsorship of the NBA/IBM Coach of the
Month/Year. IBM is also developing NBA GameStats, a new in-arena
scoring system, which will allow all 27 NBA arenas to be on-line
-- providing media, coaches and the league with instant data
(NBA/IBM).
MILLER AND THE NBA: Miller Brewing officials announced
yesterday that Miller Genuine Draft will be the presenting
sponsor of MTV's NBA All-Star Bash taking place during the NBA's
All-Star Weekend in Phoenix, February 9-12 (Miller).




