Sources: NBA, NBPA On Verge Of New CBA NBA Kings Buy Controlling Interest In D-League Affiliate Goldfarb Discusses Investments With Carmelo NBA, NextVR To Produce Weekly Games In VR Silver Wants '19 All-Star Game In Charlotte Rolling Stone Deletes Column On Rose Rape Trial NBA, USAB Create Youth Basketball Guidelines MLB Playoff Audience Down Through LDS NBPA Prioritizing Aid For Retired Players In CBA NBA GMs Discuss Topics During Roundtable
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NBA AND IBM AGREE TO LONG- TERM PARTNERSHIP
Published January 18, 1995
The NBA & IBM announced a multi-year extension of their partnership, making IBM the "Official Computer Technology Manufacturer" and the "Official Scoring System" of the NBA. IBM joins Coca-Cola Co. and McDonald's as global partners of the NBA. IBM will make what the league calls a "significant media commitment" on NBC and TNT telecasts -- the first time IBM will advertise throughout the entire NBA season. The multi-tiered agreement also provides hardware and systems for use by the NBA and its teams, as well sponsorship of the NBA/IBM Coach of the Month/Year. IBM is also developing NBA GameStats, a new in-arena scoring system, which will allow all 27 NBA arenas to be on-line -- providing media, coaches and the league with instant data (NBA/IBM). MILLER AND THE NBA: Miller Brewing officials announced yesterday that Miller Genuine Draft will be the presenting sponsor of MTV's NBA All-Star Bash taking place during the NBA's All-Star Weekend in Phoenix, February 9-12 (Miller).