Michele Roberts Sold Players On Union Vision Source: NBA BOG To Move Quickly On Clippers Sale Lakers Introduce Byron Scott As New Coach Show Tries To Buy Ad In Plain Dealer To Tease LeBron Michele Roberts Elected NBPA Exec Dir Bucks Name McDonough CFO Judge Rules In Favor Of Shelly Sterling LeBron James' Popularity On The Rise NBA Players Set To Vote On New Union Head NBA Kings Extend NBC Deal For 20 Years
Upcoming Conferences and Events
SBD/18/Sponsorships Advertising Marketing
NBA AND IBM AGREE TO LONG- TERM PARTNERSHIP
Published January 18, 1995
The NBA & IBM announced a multi-year extension of their partnership, making IBM the "Official Computer Technology Manufacturer" and the "Official Scoring System" of the NBA. IBM joins Coca-Cola Co. and McDonald's as global partners of the NBA. IBM will make what the league calls a "significant media commitment" on NBC and TNT telecasts -- the first time IBM will advertise throughout the entire NBA season. The multi-tiered agreement also provides hardware and systems for use by the NBA and its teams, as well sponsorship of the NBA/IBM Coach of the Month/Year. IBM is also developing NBA GameStats, a new in-arena scoring system, which will allow all 27 NBA arenas to be on-line -- providing media, coaches and the league with instant data (NBA/IBM). MILLER AND THE NBA: Miller Brewing officials announced yesterday that Miller Genuine Draft will be the presenting sponsor of MTV's NBA All-Star Bash taking place during the NBA's All-Star Weekend in Phoenix, February 9-12 (Miller).