Coca-Cola's Marcos De Quintos Leaving Company CBS/Turner Sweet 16 Overnights Up Sacramento, Kings To Refinance '97 Arena Loan Soccer Pub Copa90 Getting Assist From Turner Former Bulls GM Krause Passes Away At 77 LeBron Says Issue Of Resting Players Is About Him Jazz Upgrading Plastic Seats At Arena Silver Issues Memo To Teams On Resting Stars David Levy Touts Strength Of Tourney Ratings Adam Silver Voices Himself On "The Simpsons"
SBD/18/Sponsorships Advertising Marketing
NBA AND IBM AGREE TO LONG- TERM PARTNERSHIP
Published January 18, 1995
The NBA & IBM announced a multi-year extension of their partnership, making IBM the "Official Computer Technology Manufacturer" and the "Official Scoring System" of the NBA. IBM joins Coca-Cola Co. and McDonald's as global partners of the NBA. IBM will make what the league calls a "significant media commitment" on NBC and TNT telecasts -- the first time IBM will advertise throughout the entire NBA season. The multi-tiered agreement also provides hardware and systems for use by the NBA and its teams, as well sponsorship of the NBA/IBM Coach of the Month/Year. IBM is also developing NBA GameStats, a new in-arena scoring system, which will allow all 27 NBA arenas to be on-line -- providing media, coaches and the league with instant data (NBA/IBM). MILLER AND THE NBA: Miller Brewing officials announced yesterday that Miller Genuine Draft will be the presenting sponsor of MTV's NBA All-Star Bash taking place during the NBA's All-Star Weekend in Phoenix, February 9-12 (Miller).