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SBD/18/Sponsorships Advertising Marketing
MORE FROM THE ROAD TO MIAMI: ONLY 12 MORE DAYS
Published January 18, 1995
According to INSIDE MEDIA, ABC has sold a record $75M worth of ads for the game. Thirty second ads were sold for $1M to $1.2M each (INSIDE MEDIA, 1/17 issue)....49ers QB Steve Young was spotted wearing a "Say Ow" pullover from Junior Seau's clothing line. Young: "Hey, if it's free, it's for me" (MIAMI HERALD, 1/17)....In Miami, Anne Moncreiff Arrarte notes that many companies are including Joe Robbie Stadium in their ads -- even those that are not advertising during the game. JRS VP/GM Glenn Mon: "We're always looking to book future events here outside of football and baseball. These ads let us use the stadium instead of leaving it empty and keep us top of mind" (MIAMI HERALD, 1/17)....TV syndicator GGP, with 190 TV stations on its roster, will provide clearances for advertisers reaching 95% of the nation on its sold-out "Miller Lite Super Bowl Special with Dan Dierdorf." In addition to Miller Lite, which has four spots, DirecTV (three), MCI (two), SmithKline Beecham (two), KFC (one) and Soloflex (one) all have bought time on the one-hour program. It will air during a broadcast window extending from January 27 through Super Bowl Sunday. GGP President Bob Horowitz: "Most stations are running the program in access on Friday and Saturday, but some are using it as a lead-in to ABC's [pre-game] coverage" (COWLES BUSINESS MEDIA, 1/16).... The following will appear during the Doritos Super Bowl Halftime Extravaganza, which will be produced by Disney: Patti LaBelle, Tony Bennett, the Miami Sound Machine and trumpeter Arturo Sandoval (Super Bowl XXIX)....Wednesday's "Super Bowl Ad Watch" in USA TODAY features Bud Bowl. Anheuser-Busch has bought one 60-second ad, which is down from previous years when the Bud Bowl ads aired throughout the games (USA TODAY, 1/18).