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STATE OF THE STADIUM: ST. LOUIS AND ANAHEIM
Published January 18, 1995
Yesterday the Rams announced an agreement to move to St. Louis after playing in Southern California for 49 years. Rams Owner Georgia Frontiere said she could not turn down the deal offered by the city of St. Louis, which included an unprecedented financial commitment to the team. Today, THE SPORTS BUSINESS DAILY continues to profile the NFL's infrastructure by comparing sections of the Rams deal in St. Louis with their lease at Anaheim.
St. Louis Football Stadium (SLFS)
|AGE:||Anaheim built in
SLFS to be completed 10/95
|OWNERSHIP:||Both operated by the cities.|
|COST:||Anaheim cost $20M
for construction and land.
SLFS $266M paid by state, county & city bonds.
|CAPACITY:||70,500 for Anaheim, 70,000 in St. Louis|
|LUXURY SEATS:||Anaheim has 108 luxury boxes, operated by Rams. SLFS 100 suites & 6250 club seats.|
|CONCESSIONS:||Anaheim: Ogden Services
revenue split 50/50 between city and team.
St. Louis: No contract completed. Rams to receive large % of concession sales.
|PARKING:||Anaheim: 16,106 spots
at $6, Rams split parking 50/50 with city.
St. Louis: Handled by the city Rams will receive large % of revenue.
|MAINTENANCE:||Anaheim: City handles
maintenance on the facility.
St. Louis: Not available.
|ADVERTISING:||Rams get 25%, City
25%. MLB Angels receive undisclosed % of ad revenue.
St. Louis: Not Available naming rights owned by St.Louis Sports Authority.
|LEASE:||Anaheim: team exercised escape option at the end this year.|
|St. Louis:||Rams signed 30 year lease.|
|RENT:||Anaheim: $1.8M 10th highest in league. St. Louis: $250,000 5th lowest in the league.|
(Sources: Michael Myers, Anaheim Stadium, FANS, Inc. St. Louis, rent figure from Florida Times Union article July 24, 1994).