STATE OF THE STADIUM: ST. LOUIS AND ANAHEIM

     Yesterday the Rams announced an agreement to move to St.
Louis after playing in Southern California for 49 years. Rams
Owner Georgia Frontiere said she could not turn down the deal
offered by the city of St. Louis, which included an unprecedented
financial commitment to the team.  Today, THE SPORTS BUSINESS
DAILY continues to profile the NFL's infrastructure by comparing
sections of the Rams deal in St. Louis with their lease at
Anaheim.


    
 
      
STADIUMS:
      

        
Anaheim 
          Stadium, 

          St. Louis Football Stadium (SLFS)
      
    
    
 
      
AGE:
      
Anaheim built in 
        1966, 

        SLFS to be completed 10/95
    
    
 
      
OWNERSHIP:
      
Both operated by 
        the cities.
    
    
 
      
COST:
      
Anaheim cost $20M 
        for construction and land. 

        SLFS $266M — paid by state, county & city bonds.
    
    
 
      
CAPACITY:
      
70,500 for Anaheim, 
        70,000 in St. Louis
    
    
 
      
LUXURY 
        SEATS:
      
Anaheim has 108 luxury 
        boxes, operated by Rams. SLFS 100 suites & 6250 club seats.
    
    
 
      
CONCESSIONS:
      
Anaheim: Ogden Services 
        — revenue split 50/50 between city and team. 

        St. Louis: No contract completed. Rams to receive large % of concession 
        sales.
    
    
 
      
PARKING:
      
Anaheim: 16,106 spots 
        at $6, Rams split parking 50/50 with city. 

        St. Louis: Handled by the city — Rams will receive large % of revenue.
    
    
 
      
MAINTENANCE:
      
Anaheim: City handles 
        maintenance on the facility. 

        St. Louis: Not available.
    
    
 
      
ADVERTISING:
      
Rams get 25%, City 
        25%. MLB Angels receive undisclosed % of ad revenue.

        St. Louis: Not Available — naming rights owned by St.Louis Sports 
        Authority.
    
    
 
      
LEASE:
      
Anaheim: team exercised 
        escape option at the end this year.
    
    
 
      
 St. 
        Louis:
      
Rams signed 30 – 
        year lease.
    
    
 
      
RENT:
      
Anaheim: $1.8M — 
        10th highest in league. St. Louis: $250,000 – 5th lowest in the league.
    
  


(Sources: Michael Myers, Anaheim Stadium, FANS, Inc. St. Louis,
rent figure from Florida Times Union article July 24, 1994).