Yesterday the Rams announced an agreement to move to St.
Louis after playing in Southern California for 49 years. Rams
Owner Georgia Frontiere said she could not turn down the deal
offered by the city of St. Louis, which included an unprecedented
financial commitment to the team.  Today, THE SPORTS BUSINESS
DAILY continues to profile the NFL's infrastructure by comparing
sections of the Rams deal in St. Louis with their lease at
Anaheim.


    
 
      
STADIUMS:
      

        
Anaheim 
          Stadium, 

          St. Louis Football Stadium (SLFS)
      
    
    
 
      
AGE:
      
Anaheim built in 
        1966, 

        SLFS to be completed 10/95
    
    
 
      
OWNERSHIP:
      
Both operated by 
        the cities.
    
    
 
      
COST:
      
Anaheim cost $20M 
        for construction and land. 

        SLFS $266M — paid by state, county & city bonds.
    
    
 
      
CAPACITY:
      
70,500 for Anaheim, 
        70,000 in St. Louis
    
    
 
      
LUXURY 
        SEATS:
      
Anaheim has 108 luxury 
        boxes, operated by Rams. SLFS 100 suites & 6250 club seats.
    
    
 
      
CONCESSIONS:
      
Anaheim: Ogden Services 
        — revenue split 50/50 between city and team. 

        St. Louis: No contract completed. Rams to receive large % of concession 
        sales.
    
    
 
      
PARKING:
      
Anaheim: 16,106 spots 
        at $6, Rams split parking 50/50 with city. 

        St. Louis: Handled by the city — Rams will receive large % of revenue.
    
    
 
      
MAINTENANCE:
      
Anaheim: City handles 
        maintenance on the facility. 

        St. Louis: Not available.
    
    
 
      
ADVERTISING:
      
Rams get 25%, City 
        25%. MLB Angels receive undisclosed % of ad revenue.

        St. Louis: Not Available — naming rights owned by St.Louis Sports 
        Authority.
    
    
 
      
LEASE:
      
Anaheim: team exercised 
        escape option at the end this year.
    
    
 
      
 St. 
        Louis:
      
Rams signed 30 – 
        year lease.
    
    
 
      
RENT:
      
Anaheim: $1.8M — 
        10th highest in league. St. Louis: $250,000 – 5th lowest in the league.
    
  


(Sources: Michael Myers, Anaheim Stadium, FANS, Inc. St. Louis,
rent figure from Florida Times Union article July 24, 1994).

     New Bucs owner Malcolm Glazer made his presence felt in
Tampa yesterday, pledging to work with local leaders on solving
the area's stadium situation.  Glazer, who bought the team Monday
for $192M, visited Tampa Stadium for the first time and attended
a Tampa Sports Authority (TSA) meeting (Joel Poiley, TAMPA
TRIBUNE, 1/18).  Although his offer included two-year commitment
and $35M penalty if he moves the team in the next 10 years,
Glazer did say "the Bucs would need a new stadium to remain in
Tampa Bay" (Rick Stroud, ST. PETERSBURG TIMES, 1/18).  Local
officials have had mixed reactions to the prospects of higher
taxes for a stadium.  A renovation of Tampa Stadium would be a
cheaper option, but would likely not keep the team in Tampa,
according to TSA director Rick Nafe.  Nafe said he would like a
25-30 year lease commitment from the Bucs if the TSA were to
build a new stadium.  The TSA will immediately begin looking for
designs for a new stadium and a renovated Tampa Stadium.  The
estimated cost for a new stadium could be as high as $175M, with
renovation at about $75-80M.  Among tax options mentioned: a
half-cent sales tax; tax on restaurant food and services, ticket
surcharges; and a tax on city licenses (Joel Poiley, TAMPA
TRIBUNE, 1/18).  On Tuesday, Hillsborugh County Commission Chair
Jim Norman withdrew a proposal to have voters approve a half-cent
sales tax to build a new stadium.  Norman's decision came after
county leaders said "private sources, not tax dollars should pay
the majority share of costs for a stadium project."  Norman said
leaders want seat licenses, luxury box rentals and club seating
to pay for the park.  But, he added:  "If I don't see some
movement, I'll bring back the referendum idea" (Kevin Walker,
TAMPA TRIBUNE, 1/18).