SBD/17/Sports Media

MEDIA NOTES

     USA TODAY's Rudy Martzke says the all-California Super Bowl
could hurt ABC's ratings, citing a lack of interest from the
eastern U.S., nearly three-touchdown point-spread, and lack of
the Cowboys and their many fans....Ratings for the Cowboys-49ers
game were 9% higher than last year's NFC title game at 34.2 and
the highest NFC title game since CBS's 42.9 in 1982 (Rudy
Martzke, USA TODAY, 1/17)....Fox will not try and lure viewers
with a special halftime show during the Super Bowl as it has in
past years.  Fox Entertainment Group President John Matoian:  "We
have converted" (Eric Mink, N.Y. DAILY NEWS, 1/16)....ESPN
received six of nine sports CableACE Awards, including two for
the networks coverage of last year's NHL Stanley Cup Finals
(ESPN)....MSG's production of Ranger games was also honored as
the Best Live Sports Event work (Phil Mushnick, N.Y. POST, 1/16).
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