SBD/17/Sports Media

FOX ENDS FIRST NFL SEASON WITH BETTER THAN EXPECTED NUMBERS

     The NFL on Fox finished only six percent below CBS's '93
numbers for the NFC package.  Most had projected a 10-15%
decline.  ATLANTA CONSTITUTION TV columnist Prentis Rogers:
"'Fox NFL Sunday' was clearly a success, and with [Jimmy] Johnson
in the mix presumably for the next three years, the future is
bright" (ATLANTA CONSTITUTION, 1/16).  In Minneapolis, Rachel
Blount writes that Fox pumped "broadcasts full of fun and energy
without distracting from the games. ... Howie Long is clearly the
broadcasting rookie of the year."  Blount panned Fox's promotions
(Minneapolis STAR-TRIBUNE, 1/16).  In Toronto, Rob Longley:  "The
network has mixed the best of what was CBS Sports with the
cutting edge of '90's TV technology" (TORONTO SUN, 1/16).
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CBS, News Corp./Fox, NFL, Media, Viacom

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