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BASEBALL CARDINALS TO SHARE REVENUES WITH BROADCASTER
Published January 17, 1995
The Cardinals and KPLR-Channel 11 have entered into a new partnership, according to a report in the ST. LOUIS POST- DISPATCH. In a move that is becoming a "growing trend in sports television," the teams and broadcasters will share expenses and revenues. KPLR won the rights to the Cardinals in '88, but speculation exists that they overpaid for the package, and have been hurt financially. The new agreement "will help the station avoid possible severe losses" that could emerge if the strike continues and replacement players are used. Details of the plan were limited, but it was reported that the guarantees the Cardinals no money. The team and KPLR "will share revenue from dollar one" with the partnership running for two years. Dan Farrell, Cardinals Dir of Broadcasting: "This brings the resources of the ballclub into the television selling end. It enhances the package" (Dan Caesar, ST. LOUIS POST-DISPATCH, 1/14).