BASEBALL CARDINALS TO SHARE REVENUES WITH BROADCASTER

     The Cardinals and KPLR-Channel 11 have entered into a new
partnership, according to a report in the ST. LOUIS POST-
DISPATCH.  In a move that is becoming a "growing trend in sports
television," the teams and broadcasters will share expenses and
revenues.  KPLR won the rights to the Cardinals in '88, but
speculation exists that they overpaid for the package, and have
been hurt financially.  The new agreement "will help the station
avoid possible severe losses" that could emerge if the strike
continues and replacement players are used.  Details of the plan
were limited, but it was reported that the guarantees the
Cardinals no money.  The team and KPLR "will share revenue from
dollar one" with the partnership running for two years.  Dan
Farrell, Cardinals Dir of Broadcasting:  "This brings the
resources of the ballclub into the television selling end.  It
enhances the package" (Dan Caesar, ST. LOUIS POST-DISPATCH,
1/14).