SBD/17/Sponsorships Advertising Marketing

WHO WILL TAKE OVER TIMBERLAND: REEBOK OR NIKE?

     Shares of Timberland Co. climbed for the second out of three
trading sessions "amid renewed speculation it may be the target
of a takeover attempt" by Nike or Reebok. Timberland and Nike
offices were closed for the holiday yesterday and Reebok Chair
Paul Fireman was not available for comment.  "A handful of
traders and analysts also tied Timberland's rally to a joint
advertising campaign" with American Express that got underway
during the NFL's conference championship games (BLOOMBERG/N.Y.
POST, 1/17).
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Related Topics:

American Express, NFL, Nike, Reebok

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