CBS Has Deal To Stream NFL Games Nike Files Flurry Of Tech Patent NFL Re-Evaluates Scheduling For Teams Playing "TNF" NFL Players To Wear Customized Cleats For Charity Ohio State Licenses LeBron James Shoes, Jerseys Jordan Releases Space Jam Shoe Campaign NFL Viewership Down Among Older Viewers Cowboys May Help Raise Primetime Ratings Details Emerge On Oakland Plan For Raiders Rights Fees Make "TNF" Unlikely To End
SBD/17/Sponsorships Advertising Marketing
WHO WILL TAKE OVER TIMBERLAND: REEBOK OR NIKE?
Published January 17, 1995
Shares of Timberland Co. climbed for the second out of three trading sessions "amid renewed speculation it may be the target of a takeover attempt" by Nike or Reebok. Timberland and Nike offices were closed for the holiday yesterday and Reebok Chair Paul Fireman was not available for comment. "A handful of traders and analysts also tied Timberland's rally to a joint advertising campaign" with American Express that got underway during the NFL's conference championship games (BLOOMBERG/N.Y. POST, 1/17).