Poll: Majority Of Americans Still Watching NFL Bucs-Falcons Draws Lower Overnight Rating P&G Pulls Out Of NFL Initiative Goodell To Meet With Media Friday Afternoon 49ers-Backed Tech Startup Looks For New Business Nike Addresses Terminated Sponsorships Panthers Place Greg Hardy On Exempt List NFL's Crisis Continues With Cardinals RB's Arrest CBS' Moonves: NFL Problems Spiked Ratings PepsiCo CEO Backs Goodell Amid Scandals
Upcoming Conferences and Events
SBD/17/Sponsorships Advertising Marketing
WHO WILL TAKE OVER TIMBERLAND: REEBOK OR NIKE?
Published January 17, 1995
Shares of Timberland Co. climbed for the second out of three trading sessions "amid renewed speculation it may be the target of a takeover attempt" by Nike or Reebok. Timberland and Nike offices were closed for the holiday yesterday and Reebok Chair Paul Fireman was not available for comment. "A handful of traders and analysts also tied Timberland's rally to a joint advertising campaign" with American Express that got underway during the NFL's conference championship games (BLOOMBERG/N.Y. POST, 1/17).