Knight Officially Retires As Nike Board Chair Broncos In Talks With Naming-Rights Partners NFL's Goodell Earned Nearly $32M In '15 Multiple NFL Teams Pushing For St. Louis TV BMX Rider Enlists Sponsors For Video Series Serena Draws Praise For Wimbledon Outfit Nike's North American Profits Take Dip Buccaneers Ink Deal With Frontier Nike's Battle For CEO An Internal Affair Braves, Falcons Pitch New Stadiums At Same Time
SBD/17/Sponsorships Advertising Marketing
WHO WILL TAKE OVER TIMBERLAND: REEBOK OR NIKE?
Published January 17, 1995
Shares of Timberland Co. climbed for the second out of three trading sessions "amid renewed speculation it may be the target of a takeover attempt" by Nike or Reebok. Timberland and Nike offices were closed for the holiday yesterday and Reebok Chair Paul Fireman was not available for comment. "A handful of traders and analysts also tied Timberland's rally to a joint advertising campaign" with American Express that got underway during the NFL's conference championship games (BLOOMBERG/N.Y. POST, 1/17).