Dolphins Unveil Sun Life Stadium Renovations Brands Activating Around U.S. Open Across N.Y. NFLPA Unveils T-Shirt Line Honoring FDNY NFL Reluctant On Long-Term "TNF" Deal Flacco Stars In Humorous Pepsi, Tostitos Ad DraftKings Inks Deals With Cowboys, Chiefs, Pats Judge Questions Goodell's Understanding Of CBA Raiders Move Into New Training Facility Nike Dragged Into Armstrong-Gov't Dispute Clemson Extends Apparel Deal With Nike
SBD/17/Sponsorships Advertising Marketing
WHO WILL TAKE OVER TIMBERLAND: REEBOK OR NIKE?
Published January 17, 1995
Shares of Timberland Co. climbed for the second out of three trading sessions "amid renewed speculation it may be the target of a takeover attempt" by Nike or Reebok. Timberland and Nike offices were closed for the holiday yesterday and Reebok Chair Paul Fireman was not available for comment. "A handful of traders and analysts also tied Timberland's rally to a joint advertising campaign" with American Express that got underway during the NFL's conference championship games (BLOOMBERG/N.Y. POST, 1/17).