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Sponsorships Advertising Marketing

SUPER BOWL NEWS & NOTES

     The National Pork Producers Council tell THE SPORTS BUSINESS
DAILY that they hope to use their Super Bowl ads as a kickoff in
their campaign to make pork the next big U.S. "food trend" (THE
DAILY)....USA TODAY's "Super Bowl Ad Watch" profiles Quaker State
-- the company's one 30-second ad in the 3rd quarter is its first
ever Super Bowl spot -- and Wilson, whose 60-second 4th quarter
is a takeoff on David and Goliath (Dottie Enrico, USA TODAY,
1/16).... Goodyear's Super Bowl ad campaign was profiled on
"Entertainment Tonight's" weekend edition.  The company is
introducing a new tire in conjunction with the campaign ("ET,"
1/15)....In his "The Biz" column, Michael Hiestand calls the
49ers Steve Young, who tapes a Frito Lay ad today that will aired
during the Super Bowl, "the perfect ad prospect" (USA TODAY,
1/17)....In Toronto, Jim Hunt writes on the possibility of a one-
sided game: "How would you like to be an advertiser who has anted
up the big bucks for a spot run in the second half?" (TORONTO
SUN, 1/17).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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