SEC Net Airs First Games Without Issues Fisher Angry Over ESPN's Sam Report ESPN Sorry For Report On Sam's Showering Habits ABC Gets 3.5 Overnight For LLWS Title Game Davis Gives ESPN Its Best LLWS Overnight Ever Interest In FedExCup Playoffs Builds MAC, ESPN Reach 13-Year TV Deal ESPN Sees Increased LLWS Ratings SEC Network Officially Comes On The Air SEC Network To Launch Tonight
Upcoming Conferences and Events
SBD/17/Sponsorships Advertising Marketing
MISSED PUTTS GIVING YOU HEADACHES? TRY BAYER
Published January 17, 1995
The PGA Tour and Bayer Aspirin have formed a multi-year relationship, making Bayer the "official pain reliever of the PGA Tour and Senior PGA Tour." This marks the first time that the makers of Bayer Aspirin will market the brand using a major sports sponsorship. The 3-year deal includes "Smart Play" vignettes during ESPN Senior PGA Tour events that profile players improving with age and sponsorship of "A Celebration of the Senior PGA Tour," an ESPN special (Golin/Harris Communications).