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SBD/17/Sponsorships Advertising Marketing
MISSED PUTTS GIVING YOU HEADACHES? TRY BAYER
Published January 17, 1995
The PGA Tour and Bayer Aspirin have formed a multi-year relationship, making Bayer the "official pain reliever of the PGA Tour and Senior PGA Tour." This marks the first time that the makers of Bayer Aspirin will market the brand using a major sports sponsorship. The 3-year deal includes "Smart Play" vignettes during ESPN Senior PGA Tour events that profile players improving with age and sponsorship of "A Celebration of the Senior PGA Tour," an ESPN special (Golin/Harris Communications).