SBD/17/Sponsorships Advertising Marketing

MISSED PUTTS GIVING YOU HEADACHES? TRY BAYER

     The PGA Tour and Bayer Aspirin have formed a multi-year
relationship, making Bayer the "official pain reliever of the PGA
Tour and Senior PGA Tour."  This marks the first time that the
makers of Bayer Aspirin will market the brand using a major
sports sponsorship.  The 3-year deal includes "Smart Play"
vignettes during ESPN Senior PGA Tour events that profile players
improving with age and sponsorship of "A Celebration of the
Senior PGA Tour," an ESPN special (Golin/Harris Communications).
Return to top

Related Topics:

ESPN, PGA Tour, Walt Disney

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug