ESPN Wins Best In Sports Media ESPN Wins Best In Sports Television ESPN Digital Wins Best In Digital Sports Media CBS' Peter Kostis Dishes On State Of Golf Simmons Done Making ESPN Appearances Theories Swirling Around Simmons' ESPN Exit ESPN Promotes Magnus, Schell, Durant "SportsCenter" Transforms Into "Tomorrowland" Wells Fargo Field Strong Despite Date Move ABC Gets NFL Wild Card Simulcast
Upcoming Conferences and Events
SBD/17/Sponsorships Advertising Marketing
MISSED PUTTS GIVING YOU HEADACHES? TRY BAYER
Published January 17, 1995
The PGA Tour and Bayer Aspirin have formed a multi-year relationship, making Bayer the "official pain reliever of the PGA Tour and Senior PGA Tour." This marks the first time that the makers of Bayer Aspirin will market the brand using a major sports sponsorship. The 3-year deal includes "Smart Play" vignettes during ESPN Senior PGA Tour events that profile players improving with age and sponsorship of "A Celebration of the Senior PGA Tour," an ESPN special (Golin/Harris Communications).