Poll Shows Boston Sports Fans Favor Pats Celtics Praised For Signing Al Horford Celtics To Build Practice Facility In Brighton Red Sox Would "Love To Consider" Celtics At Fenway CSNNE Offers Advance Stats For Celtics Games Putnam Eyeing Exposure With TD Garden Floor Deal Putnam Investments, Celtics Agree To Deal Celtics Try To Draw Fans Without Upsetting Tradition Celtics' Gotham Defends New Uniform Look Celtics' New Alternate Jerseys Draw Ire
SBD/17/Sponsorships Advertising Marketing
CELTICS TO MARKET LEGENDARY NAMES AND MERCHANDISE
Published January 17, 1995
The events surrounding the final Celtics game in Boston Garden "will serve as the kickoff to a new merchandising line called Celtics Legend Collection," according to Jackie MacMullan of the BOSTON GLOBE. The line will involve the mail-order sale of sportswear and memorabilia commemorating past Celtic greats, with a portion of the proceeds going to a charitable fund to benefit pre-1964 Boston players. Celtics Exec VP Dave Gavitt and Larry Bird have been working on this idea for over a year. Back Bay Merchandising will handle the Legends items (BOSTON GLOBE, 1/15).