Celtics' Gotham Defends New Uniform Look Celtics' New Alternate Jerseys Draw Ire TD Garden Unveils $70M In Upgrades TD Garden Set For Redeveloped Legends Club Bruins, Celtics Headed In Opposite Directions TD Garden To Get $70M Renovation Rondo Shines In Debut As TV Analyst Grousbeck Looks To Rebuild, Praises Fans Scott, Walton Join Lakers Broadcasts CSNNE Makes Changes To Celtics Coverage
Upcoming Conferences and Events
SBD/17/Sponsorships Advertising Marketing
CELTICS TO MARKET LEGENDARY NAMES AND MERCHANDISE
Published January 17, 1995
The events surrounding the final Celtics game in Boston Garden "will serve as the kickoff to a new merchandising line called Celtics Legend Collection," according to Jackie MacMullan of the BOSTON GLOBE. The line will involve the mail-order sale of sportswear and memorabilia commemorating past Celtic greats, with a portion of the proceeds going to a charitable fund to benefit pre-1964 Boston players. Celtics Exec VP Dave Gavitt and Larry Bird have been working on this idea for over a year. Back Bay Merchandising will handle the Legends items (BOSTON GLOBE, 1/15).