Celtics' Jaylen Brown Content To Represent Himself Thomas Wants More Color In Celtics' Jerseys Celtics Jersey Patch Deal With GE Worth $7M Celtics, GE Partner On Jersey Patch Deal ESPN Green Lights Celtics-Lakers "30 For 30" Nike's Boston Effort Heavy On Celts' Thomas Celtics President Talks '16 Challenges Celtics Name New Facility After Red Auerbach Poll Shows Boston Sports Fans Favor Pats Celtics Praised For Signing Al Horford
Upcoming Conferences and Events
May 31 - Jun 1
SBD/17/Sponsorships Advertising Marketing
CELTICS TO MARKET LEGENDARY NAMES AND MERCHANDISE
Published January 17, 1995
The events surrounding the final Celtics game in Boston Garden "will serve as the kickoff to a new merchandising line called Celtics Legend Collection," according to Jackie MacMullan of the BOSTON GLOBE. The line will involve the mail-order sale of sportswear and memorabilia commemorating past Celtic greats, with a portion of the proceeds going to a charitable fund to benefit pre-1964 Boston players. Celtics Exec VP Dave Gavitt and Larry Bird have been working on this idea for over a year. Back Bay Merchandising will handle the Legends items (BOSTON GLOBE, 1/15).