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SBD/17/Sponsorships Advertising Marketing
BIG SHAQ ATTACK
Published January 17, 1995
McDonald's is facing a "crisis," because of a promotion with the Orlando Magic that started three years ago, according to ADVERTISING AGE. When Shaquille O'Neal first joined the Magic, McDonald's agreed to allow fans to redeem a game ticket stub for a Big Mac or Egg McMuffin whenever the team scored at least 110 points or more. Three years ago, that did not happen often, but so far this year The Magic have reached 110 points-plus in 11 of its first 13 home games. If the rate continues, it could cost McDonald's 536,000 sandwiches (Toronto GLOBE & MAIL, 1/14).