McMurray To Sport Big Mac Paint Scheme At Clash Magic Purchase D-League Erie BayHawks Magic To Present Game On Facebook Live Orlando Teams To Sell #OrlandoUnited Shirts NBA Game In London Could Boost Overseas Interest Magic Want D-League Team In Florida Top FIFA Sponsors Call Independent Oversight McDonald's Debuts New NFL Spots Magic Business Ops Thriving Magic Eye Business Inroads In Brazil As Part Of Trip
SBD/17/Sponsorships Advertising Marketing
BIG SHAQ ATTACK
Published January 17, 1995
McDonald's is facing a "crisis," because of a promotion with the Orlando Magic that started three years ago, according to ADVERTISING AGE. When Shaquille O'Neal first joined the Magic, McDonald's agreed to allow fans to redeem a game ticket stub for a Big Mac or Egg McMuffin whenever the team scored at least 110 points or more. Three years ago, that did not happen often, but so far this year The Magic have reached 110 points-plus in 11 of its first 13 home games. If the rate continues, it could cost McDonald's 536,000 sandwiches (Toronto GLOBE & MAIL, 1/14).