SBD/17/Sponsorships Advertising Marketing

Print All
  • BIG SHAQ ATTACK

         McDonald's is facing a "crisis," because of a promotion with
    the Orlando Magic that started three years ago, according to
    ADVERTISING AGE.  When Shaquille O'Neal first joined the Magic,
    McDonald's agreed to allow fans to redeem a game ticket stub for
    a Big Mac or Egg McMuffin whenever the team scored at least 110
    points or more.  Three years ago, that did not happen often, but
    so far this year The Magic have reached 110 points-plus in 11 of
    its first 13 home games.  If the rate continues, it could cost
    McDonald's 536,000 sandwiches (Toronto GLOBE & MAIL, 1/14).
    

    Print | Tags: McDonalds, Orlando Magic, RDV Sports
  • CELTICS TO MARKET LEGENDARY NAMES AND MERCHANDISE

         The events surrounding the final Celtics game in Boston
    Garden "will serve as the kickoff to a new merchandising line
    called Celtics Legend Collection," according to Jackie MacMullan
    of the BOSTON GLOBE.  The line will involve the mail-order sale
    of sportswear and memorabilia commemorating past Celtic greats,
    with a portion of the proceeds going to a charitable fund to
    benefit pre-1964 Boston players.  Celtics Exec VP Dave Gavitt and
    Larry Bird have been working on this idea for over a year.  Back
    Bay Merchandising will handle the Legends items (BOSTON GLOBE,
    1/15).
    

    Print | Tags: Boston Celtics
  • MISSED PUTTS GIVING YOU HEADACHES? TRY BAYER

         The PGA Tour and Bayer Aspirin have formed a multi-year
    relationship, making Bayer the "official pain reliever of the PGA
    Tour and Senior PGA Tour."  This marks the first time that the
    makers of Bayer Aspirin will market the brand using a major
    sports sponsorship.  The 3-year deal includes "Smart Play"
    vignettes during ESPN Senior PGA Tour events that profile players
    improving with age and sponsorship of "A Celebration of the
    Senior PGA Tour," an ESPN special (Golin/Harris Communications).
    

    Print | Tags: ESPN, PGA Tour, Walt Disney
  • SUPER BOWL NEWS & NOTES

         The National Pork Producers Council tell THE SPORTS BUSINESS
    DAILY that they hope to use their Super Bowl ads as a kickoff in
    their campaign to make pork the next big U.S. "food trend" (THE
    DAILY)....USA TODAY's "Super Bowl Ad Watch" profiles Quaker State
    -- the company's one 30-second ad in the 3rd quarter is its first
    ever Super Bowl spot -- and Wilson, whose 60-second 4th quarter
    is a takeoff on David and Goliath (Dottie Enrico, USA TODAY,
    1/16).... Goodyear's Super Bowl ad campaign was profiled on
    "Entertainment Tonight's" weekend edition.  The company is
    introducing a new tire in conjunction with the campaign ("ET,"
    1/15)....In his "The Biz" column, Michael Hiestand calls the
    49ers Steve Young, who tapes a Frito Lay ad today that will aired
    during the Super Bowl, "the perfect ad prospect" (USA TODAY,
    1/17)....In Toronto, Jim Hunt writes on the possibility of a one-
    sided game: "How would you like to be an advertiser who has anted
    up the big bucks for a spot run in the second half?" (TORONTO
    SUN, 1/17).
    

    Print | Tags: PepsiCo, San Francisco 49ers, Wilson Sporting Goods
  • WHO WILL TAKE OVER TIMBERLAND: REEBOK OR NIKE?

         Shares of Timberland Co. climbed for the second out of three
    trading sessions "amid renewed speculation it may be the target
    of a takeover attempt" by Nike or Reebok. Timberland and Nike
    offices were closed for the holiday yesterday and Reebok Chair
    Paul Fireman was not available for comment.  "A handful of
    traders and analysts also tied Timberland's rally to a joint
    advertising campaign" with American Express that got underway
    during the NFL's conference championship games (BLOOMBERG/N.Y.
    POST, 1/17).
    

    Print | Tags: American Express, NFL, Nike, Reebok
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug