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THE GROWTH OF NASCAR VS. ITS TRADITIONAL BASE
Published January 17, 1995
"NASCAR these days is a boom town on the frontier of American sport. Everyone is making money -- drivers, car owners, track operators," according to Sunday's RICHMOND TIMES-DISPATCH. Ben Blake writes, "The NASCAR boom began with corporate involvement in the mid-1980s and today is at critical mass, bursting at the seams with loot for all comers." The two "hot spots" for NASCAR now are Southern CA and Dallas-Ft. Worth. But, NASCAR is "torn between its allegiances with its traditional tracks and its desire to expand" into new markets (RICHMOND TIMES-DISPATCH, 1/15).